Fast-forward to today and the label remains known for its finessed, sporty style. Explore our Lacoste clothing selection and you'll find it across the range. Men's polo shirts are made of pure cotton for extra breathability, on-court or off. Women's knits fall to a relaxed silhouette, in a hat-tip to classic 90s sportswear. Bathrobes are woven from terry for a sublimely soft feel – constructed as much for home leisure as for stress-free post-match cool-downs. Set eyes on the crocodile and instantly you know it's Lacoste. The logo has stood for quality and comfort since tennis prodigy René Lacoste had it embroidered onto his blazers in the 1920s. In fact, it was the first brand logo ever to be visibly displayed on a piece of clothing.