Versus was endorsed by many celebrities including Zayn Malik, Jennifer Lopez, Cheryl Cole, Leighton Meester, Miranda Cosgrove and Alexa Chung, [ citation needed] and featured in and on the cover of fashion and lifestyle magazines like Vogue, InStyle, ELLE and Glamour. [5] History [ edit ] Advertisement for Versace Versus was photographed by Craig McDean, art director Fabien Baron, in Paris with model Lara Stone.

In 2018, Versus was merged with another Versace diffusion line which is Versace Jeans, to form Versace Jeans Couture. [1] [2] [3] Brand [ edit ]In 2004, when Versace faced a downturn in profits, Versus was reduced to a limited collection of accessories and eventually shut down. However, in 2009, Donatella relaunched the brand with a collection of accessories designed in collaboration with Christopher Kane. Later collaborations included a capsule collection by M.I.A. and another one, in December 2013, by Anthony Vaccarello. [6] Christopher Kane (2009–2012) [ edit ] Gianni Versace introduced Versus in 1989 stating that, "Versus was born with an innate creative approach, with a strong focus on innovation, and a flair for the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge". [4]

Donatella has likened Kane to her brother, the late Gianni Versace. Since Gianni died in 1997, she has become the creative director of the house's main line and other surviving diffusion lines. [ citation needed] JW Anderson (2013–2014) [ edit ] Anthony Vaccarello began working with Versus in 2014 and exited in 2016 to become Creative Director for Saint Laurent. Irish designer Jonathan Anderson collaborated for a capsule collection with Versus in 2013. This collaboration was unexpected due to the contrasting styles of the brands. Donatella said of Anderson that "[He] was very "loyal" to the Versus codes" [7] Anderson launched his label JW Anderson in 2008 and was named the creative director of Loewe in September 2013. [8] Anthony Vaccarello (2014–2016) [ edit ] Versus (Versace) was a diffusion line of the Italian luxury fashion house Versace. It was founded in 1989 by Gianni Versace as a gift to his sister Donatella. The line was discontinued in 2005 but was relaunched by Donatella in 2009 with a capsule collection of accessories designed by British designer Christopher Kane.Versus by Versace - Versace Versus, a fresh, intense and enveloping fragrance, dedicated to a cutting edge, confident and seductive woman. Top notes of kumquat, star apple and lemon for an inviting accord of energy; a floral and feminine heart of orange flower, stephanotis, and rose centifolia; and a dry down of patchouli and ambrette seed for sensuous and provocative finish. (The original Versus perfume, launched in 1991, was discontinued.) Perfume House