Udoma has dressed celebrities such as John Boyega, Burna Boy, Brent Faiyaz, Christine and the Queens, and Skepta. The brand ethos is a celebration for the modern woman. The brand focuses on narrative-oriented collections with emphasis on intricate bead weaving and nouveau couture.

CP: Every TOVE piece is underwritten by an appreciation of the personal style of our woman and how each piece might be worn, layered and utilised. We adopt a seasonless approach. Pieces feel relevant yet have a timeless quality. The collections are always an evolution of the one before and with this approach our woman can wear signature pieces for years to come. Longevity and versatility are the cornerstones of the brand. Future vintage. Every item we make is made to last a lifetime, an heirloom to be passed down. I believe attention to quality allows for true longevity rather than relying on temporary trends and hype.Born in Pyongyang, North Korea and raised in Sweden by her Ethiopian mother, the London-based designer’s fans include Beyonce, Erykah Badu and Janelle Monáe. Her range is sold at Browns, Farfetch and Ssense. CP: With regards to sustainability we feel passionately that a brand created at this time must consider the impact it has on the planet. We simply cannot continue operating the way we used to, on so many levels – wasteful production cycle, the excessive mindset… The fabrics we work with when designing the collection are chosen due to their sustainable nature. Our signature organic cotton and silk are our signature fabrics chosen not only for their beauty and timelessness, but also due to the fact that they will last a lifetime, after which they will degrade naturally. We source fabrics from our Italian mills that are FSC approved, recycled and recyclable. The Yueqi Qi customer is a young woman who is blossoming into womanhood with grace and self-assuredness. She is strong, independent, delicate, and equanimous.

Launched in 2020, Feben Vemmendy has made a name for herself with her surrealistic aesthetic. The Central Saint Martins alum is an Isabella Blow scholar, and is a part of the British Fashion Council’s New Gen lineup. Adémidé Udoma: I see fashion as a powerful medium, similar to music and other disciplines. All in all, it’s a way of expression and visual communication; it can bring people together and give them a sense of identity and belief. The aim is always to provoke intrigue, feeling and eventual discernment. We want to ensure our community and customer can learn to be more conscious consumers of design by being transparent with our research, design and production. CP: We are fortunate enough to have a symbiotic working relationship having worked together for such a long length of time. Our collective vision is united, both in terms of our aesthetic and our sentiment regarding sustainability. It is this unwavering vision that helps to shape both the outlook for the collection and our brand.