Of course, the numbers only get wilder from there. After decades of massive sales numbers, the staff total climbs to over 250 people. More importantly, Fila works their way to revenues numbering in the equivalent to nearly a billion euros.

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It seems like a good number of Italian footwear and clothing names originate from identical roots. Now, we don’t mean they necessarily come from a specific region, but more of an idea. That idea revolves around stressing high quality and considerate design. He is paid very handsomely, of course. But, it’s easy to see why Fila saw him as worth every bit of that fee. In the 70’s, Borg represents a time of rising popularity for the sport, critical to the history of Fila You know that over stuffy elitism we alluded to before? Toddler Girls Fur Trim Boots with Glitter Bow Cupcake Couture Toddler Girl Boot With Bow Detail Auf die Wunschliste

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Teen Girl Chunky Lace-up Ankle Boots Graceland Toddler Girl Pink Elefanten Boots Auf die Wunschliste That stretch of time sees massive success as the years go by with the family brand managing to maintain a focus on the highest quality standards. For the purposes of understanding the company’s history, this is also an important time for Fila’s transition into a more specific section of the global sportswear market. New Leadership

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Hill spends his early years with the lofty comparisons to Michael Jordan. Webber spends his career adding remarkable excitement and dynamism to an often boring and immobile position in the sport. Both are titans in basketball, contributing to the history of Fila shoes. A New Relevance + The Future He effectively makes it ok to be bold and stylish in the perhaps the world’s most elitist sport. Fila has a big part in that happening. The White Line collection brings enough to this effort to inspire even wilder success throughout the 1970s. The tongue-in-cheek nature of this collection is evident from its name. Anyone who knows what the Fila logo looks like understands that limiting to White isn’t quite the brand’s style. Suddenly, this wasn’t a textile company providing a few select pieces of quality clothing anymore. The partnership makes this the first time Fila really aims for the larger Italian fashion market. Additionally, a lot of these Italian brands start out in a relatively remote part of the country, passionately crafting wears and goods for the people around them.

Combining that hoops relevance to a connection with a superstar NBA player, Fila spends a few years just at the tipping point of massive success. Their earlier models, featuring a wearability and style profile akin to Nike’s Air Force 1, only amplify this effect. And then, just when the wider tennis world squints to really get a good look at Fila, the brand is taken to new heights thanks to the endorsement of one particular player. Bjorn Borg, one of the most recognizable and legendary names in the game’s history, lends his name and fame to the cause.