For those who haven’t been keeping up – and data suggests nearly half of UK businesses haven’t– some new rules surrounding how foods high in fat, sugar and salt (HFSS) are sold and marketed are coming into effect from October. Select Potatoes, V egetable Oils (Rapeseed Oil, Sunflower Oil)*, Sweet Chilli and Sour Cream Seasoning (Sugar, Dried Sour Cream ( Milk), Dried Skimmed Milk, Dried Yoghurt ( Milk), Sea Salt, Dried Onion, Yeast Extract, Dried Chilli, Dried Red Pepper, Ground Paprika, Acidity Regulator: Citric Acid; Natural Flavouring, Dried Garlic, Dried Lemon). Select Potatoes, V egetable Oils (Rapeseed Oil, Sunflower Oil)*, Potato Maltodextrin, Dried Onion, Sea Salt, Dried Butter milk, Dried Yeast Extract, Dried Cheese ( Milk) (Dried Mature Cheddar Cheese ( Milk), Dried Cheese ( Milk)), Dried Mature Cheddar Cheese ( Milk), Dried Skimmed Milk, Sugar Cane, Dried Red Onion, Acidity Regulator: Lactic Acid, Calcium Lactate; Dried Parsley, Natural Flavouring, Ground White Pepper, Turmeric Extract. The new gluten-free version of our headliner Punk IPA will allow more people to enjoy the tropical flavours without the risk of dietary complications.” Kettle launches non-HFSS bread bites We believe in great beer for everyone – regardless of intolerances – so we always look for ways to continue revolutionising the craft beer industry,” BrewDog director of brand and marketing Lauren Carrol said.

Scottish craft brewer BrewDog has unveiled a new gluten-free version of its Punk IPA beer, set to roll out to grocery stores and online from 25 March. Despite taking the Government to court over incoming HFSS regulation, the cereal company Kellogg’s has pledged to reformulate several of its brands. It says it will cut sugar across all of its children’s cereals by 10% and salt by 20% by the end of 2022. Additionally, it has been working for the last year on cutting the salt content in its flagship Special K product by 20%. 8. KINDSelect Potatoes, Vegetable Oils (Rapeseed Oil, Sunflower Oil)*, Potato Maltodextrin, Red Leicester Style Non-Dairy Analogue Powder (Modified Potato Starch, Coconut Oil, Maize Starch, Modified Maize Starch, Gluten-Free Oat Fibre, Salt, Emulsifier: Tricalcium Citrate, Guar Gum; Yeast Extract, Colour: Carotene, Paprika Extract; Stabiliser: Carrageenan; Acidity Regulator: Lactic Acid, Sodium Lactate; Natural Flavourings, Spirulina Concentrate, Select Potatoes, Vegetable Oils (Rapeseed Oil, Sunflower Oil)*, Seasoning with Sea Salt and Balsamic Vinegar of Modena (Sea Salt, Balsamic Vinegar of Modena, Potato Maltodextrin, Sugar, Potato Starch, Acid: Citric Acid; Natural Flavouring). The new range includes Kettle Sourdough Bites with Parmigiano Reggiano and Balsamic Vinegar of Modena, Kettle Focaccia Bites with Sea Salt, Rosemary and Extra Virgin Olive Oil and Kettle Naan Bites with Spiced Onion Bhaji with Chilli and Toasted Onion.

Fortified Wheat Flour contains Gluten ( Wheat Flour, Calcium, Carbonate, Iron, Niacin, Thiamin), Rapeseed Oil, Extra Virgin Olive Oil (5%), Dried Yeast, Dried Rosemary, Dried Garlic, Sugar, Potato Maltodextrin, Dried Yeast Extract, Rice Flour, Dried Parsley, Flavourings, Sea Salt, Olive Oil. We firmly believe this choice should never come at the expense of delicious flavour and with our new range, we’re on a mission to prove that less salt is unexpectedly tasty,”​ said Walkers senior marketing manager Rachael Smith. The new launch includes; KETTLE® Sourdough Bites with Parmigiano Reggiano and Balsamic Vinegar of Modena (the first sourdough bread bites on the market), KETTLE® Focaccia Bites with Sea Salt, Rosemary and Extra Virgin Olive Oil and KETTLE® Naan Bites with Spiced Onion Bhaji, Chilli & Toasted Onion. The new launch comes as the flavoured vodka category is the fastest-growing sub-category in spirits at 51.9%. Another crisp brand, Walkers, is bringing out a new non-HFSS line for three of its most popular flavours. Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar will have 45% less salt than its usual offering. Walkers has made the change utilising new technologies and different ingredients in place of sodium, it says, though the crisps are also sold in smaller portion sizes. 5. Mr KiplingFortified Wheat Flour contains Gluten ( Wheat Flour, Calcium, Carbonate, Iron, Niacin, Thiamin), Rapeseed Oil, Dried Yeast, Sugar, Toasted Onion (1%), Dried Onion, Salt, Ground Spices (Cumin, Coriander, Cayenne Pepper, Ginger, Fenugreek, Turmeric, Fennel Seed, Clove), Cumin Seeds, Dried Chilli, Dried Garlic, Dried Coriander, Acid: Citric Acid; Flavouring, Chilli Extract, Turmeric Extract, Dried Yeast Extract, Colour: Paprika Extract; Dried Oregano. Weetabix’s latest flavour addition is a collaboration with sugar company and golden syrup producer Lyle’s. The HFSS-compliant breakfast option, called Weetabix Baked with Lyle’s Golden Syrup, has nearly a gram less fat than Weetabix’s Chocolate flavour, fewer calories and less salt. 11. Capri Sun The 45% Less Salt range will debut with three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. According to the producer, the range maintains the great flavour that Walkers is known for, performing strongly in consumer taste-testing. In fact, eight of 10 consumers stated the Mild Cheese & Onion variant ‘exceeded expectations’.