One example is smoking. Cigarettes were designed to be extremely addictive. At first you hate the smell and the taste and the feeling… but as you smoke a little more, you think you enjoy it more and more. But if you KEEP smoking, then there’s a nasty drop off at the end… emphysema, lung cancer, or a whole host of other health issues that hit all at once. Smoking is the marketer’s dream – it’s almost impossible to quit because the longer you do it the better you think it feels to continue… the pain of quitting gets bigger and bigger over time. The Dip is the difficult transition from beginning to mastery. A long trek that really serves as a shortcut since it brings you to your destination faster than any other route. To be the best at anything you have to quit. You have to quit the right stuff at the right time. Quit the cul-de-sacs of life—those dead ends that aren't likely to take you anywhere. Once you quit cul-de-sacs (dead-end projects, hobbies, jobs, etc.) you can refocus your resources on getting through The Dip and mastering those few things in life that matter to you most. If you’re a budding entrepreneur you’re probably full of fantastic ideas for new business ventures. The challenge that so many face is deciphering when you need to push through the hard times, and when you need to quite and move on. This book is the perfect read for anyone that’s ever had a business idea and wants to learn a little bit about navigating the new-venture ‘dips’. About the Author But for the individual, it matters A LOT. You can be one of the no-hopers in the longer tail selling one album a year…. or you can climb your way into the short head, where you get exponentially better results The Reason #1 Matters

The Dip: The extraordinary benefits of knowing when to quit The Dip: The extraordinary benefits of knowing when to quit

Market wants to see u persist. It demands a signal from you that you're serious, powerful, accepted, safe. When faced with a Dip, many people choose to diversify to give themselves more options. If you can’t get to the next level in your pursuit, you think you should spread your efforts to add another string to your bow. Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most. I think it’s because of this tendency to not plan ahead that we get the maxims about never quitting. If we always quit when things get hard we never achieve anything. But we must also make sure we are exerting ourselves towards our actual goals and achievements.But having many more customers than their competitors isn’t the only advantage of being first. They can also charge higher prices. Because people know they’re worth it: they are the best. Lesson 3: Identifying the right moment to give up is crucial for your success in life. The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers.” No, you can't. No, it's not easy. Not even close. I can't believe the amount of power he thinks a feeble human brain has. Maybe he's never tried to make a mathematical model for predicting things and just doesn't know what he's talking about. So, while becoming the best in the world is more crucial than ever because people only want the best, it’s also easier… If you choose the right path and follow it through. Although the stakes are substantially larger, there are more opportunities to win. In fact, avoiding such hardness by doing only easy things won’t get you very far and it’s even risky. For example, if you worked at a retail store and only had to refill the shelves, you’d be easily replaceable. Instead, if you become the best at handling difficult customers, you’ll be precious for the company you work for.

The Dip by Seth Godin: 9781591841661 - Penguin Random House

The universe is expanding. Because you can now look for something ANYWHERE when you need it (or someone). The amount of diversity is mind-boggling. The world is determined by what a person is interested in, and that person can locate their preferences wherever on the planet. Therefore, you need to do everything in your power to become the best. If you are not going to be the best, then you should just quit. Crucially, Godin does not necessarily mean the best anybody could ever be. Instead, he explains you need to be the best for you, right now, based on what you believe and know. You need to be the best in your world. StoryShot #2: The World Is Changing If your going to quit, quit before you start. Reject the system. Don't play the game if you realize you can't be the best in the world!Our culture idolizes celebrities. We recognize and reward the best product, music, organization, or employee. The benefits are substantially skewed, to the point where #1 typically receives ten times the benefit of #10 and a hundred times the benefit of #100. the wrongest thing might very well be this: Being well rounded is the secret to success. How often do you look for someone who is actually quite good at the things you don't need her to do? How often do you hope that your accountant is a safe driver and a decent golfer? It’s not enough to survive your way through this Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is.” New to StoryShots? Get the PDF, free audiobook and animated versions of this review of The Dip and hundreds of other bestselling nonfiction books in our free top-ranking app. It’s been featured by Apple, The Guardian, The UN, and Google as one of the world’s best reading and learning apps. Related Free Book Summaries Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.