In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued. In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017. [35] Advertising [ edit ] a b c Week, Marketing (23 May 2002). "Strongbow drops Vaughan from advertising". marketingweek.com . Retrieved 19 September 2016. Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023.

Heineken to Re-Release Strongbow Original Dry Cider". Brewbound. 20 May 2018 . Retrieved 13 October 2020. Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2] Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] Strongbow Hard Cider Launches Two New Brands - Brewbound.com". brewbound.com. 19 March 2014 . Retrieved 19 September 2016. Strongbow has long been one of the UK’s most popular ciders, and Dark Fruits is one of their most popular flavors.Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000.

The late 1990s briefly gave us Strongbow smooth – carbonated with nitrogen instead of carbon dioxide, so much smaller bubbles and a smooth, creamy texture. USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. Strongbow Sirrus (5%ABV), was launched in summer 2005 to compete with C&C's Magners Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. In 2022, a low-calorie variant, Strongbow Ultra, was introduced. The initial flavour of this variant, Dark Fruit, contained 95 calories per can, 30% fewer than the regular version of the Dark Fruit flavour. In 2023, Strongbow introduced an apple flavour to the range; the apple flavour contains 80 calories per can, 36% fewer than the Original flavour. In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ]Johnny Vaughan teams up with gorillas in latest Strongbow ad". campaignlive.co.uk . Retrieved 19 September 2016. Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. A strongbow dark fruit keg contains approximately 58 pints of cider. That means that you can get approximately 17 four-pint glasses of cider out of one keg. The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.