Follows Cricket Lopez the assistant of one of the most notorious celebrity stylists that will become famous on Instagram. For deuxmoi fans, this novel will be a solid extension of the brand's coming-of-age story, and they'll especially enjoy the inside jokes and liberal quotes from the real-life account, which helps create the tantalizing-yet-relatable tone.

Booklist's Susan Macguire positively compared it to Lauren Weisberger's 2003 novel The Devil Wears Prada. Her boss wonders why she’s disappearing on the job, her friends are increasingly irritated by her dedication to the account, and she has celebrities, investors, and journalists approaching her nonstop. Sexy, suspenseful, and so good you won't want to put it down-not even to check on the latest stories in Deuxmoi's feed. Sexy, suspenseful, and so good you won’t want to put it down—not even to check on the latest stories in Deuxmoi’s feed.

For nonfans, this autofiction is reminiscent of other of-the-moment bad-boss books like Leigh Stein's Self Care . Plus, there's a steamy new love interest who she meets through her online persona-except she has no idea if she can truly trust his motives. Cricket Lopez is a celebrity stylist assistant who posts celebrity gossip on an anonymous Instagram account. DeuxMoi came up with the initial concept and was connected to Jessica Goodman through their respective literary agents. As the account grows and becomes more and more influential, she has to wonder: is it—the fame, the insider access, the escape from real life—really worth losing everything she has?

I’ll admit, I have been a devotee of the Deux Moi account for some time and bought this book merely out of support for my favorite content creator. Observer praised the book for capturing "how celebrity gossip culture has been completely democratized by armchair commentators" and commented that the reflections throughout on the nature of internet anonymity were surprisingly thoughtful. You can’t beat a good underdog story and a great reminder that a little courage can change your life.But as the account grows and becomes more and more famous, she has to wonder: is it — the fame, the insider access, the escape from real life — really worth losing everything she has? When Cricket Lopez, assistant to one of the most notorious celebrity stylists, revamps her old fashion Instagram account and turns it into a source for celebrity gossip on a drunken whim, she never thinks it will become anything. I read straight through overnight and was so caught up in the story, I was surprised by a major plot point (that any DM fan should have seen miles away.