Colgate Gum Invigorate Revitalise Toothpaste contains minerals and ginseng extract to help invigorate your gums for firmly protected teeth, day after day. This toothpaste is thicker than most formulas – a thick transparent gel which was slightly minty but surprisingly sweet. It’s used here for its anti-inflammatory and antibacterial properties, and a host of other ingredients cover various bases. We were initially concerned about the mention of the light foam used to calm sensitivity, but the foam was minimal, which came as a relief – nobody likes the frothing-at-the-mouth look, after all. Hello naturally whitening fluoride toothpaste is proof that toothpastes packed with natural ingredients can provide unbeatable cleaning power, taste delicious and look pretty stylish, too.

The whitening replacement toothbrush heads can only be used with the Colgate Link Aluminium handle and have advanced head technology with stain removing cups that help to reduce surface stains on your teeth whilst giving you a whiter smile from the very first brushing. It’s a love/hate toothpaste – when sniffing it for the first time, a fellow tester commented “why do I want to taste like a naan bread? Colgate Link Whitening Replaceable Head Toothbrush has been beautifully designed with a premium aluminium handle that you can use and reuse for as long as you like. The 95 per cent-natural formula keeps teeth clean while helping the mouth achieve optimal bacterial balance, rather than relying on chemicals to blast baddies (and goodies) into oblivion.The NHS’s official advice states that adults should use a toothpaste which contains at least 1,350 parts per million (ppm) fluoride. Don’t assume this means compromising on cleaning power though – this toothpaste left our teeth feeling amazingly clean and, when used during a sensitivity flare-up, there was a definite soothing effect (apparently thanks to something known as “ActivCalm technology”). Children can use the same toothpaste as their parents, although kids aged three and under should just use a pea-sized blob.

This bright white toothpaste didn’t offer the overload of mint we’re increasingly coming across in our toothpastes – which is a good thing in our book, because as brushers prone to gum sensitivity, we often find it’s the mintiest toothpastes that irritate our gums the most. It’s one of the most stylish toothpastes out there, but probably not the best option if you’re expecting a deep clean. We honed in on a number of aspects, including stain removal, irritation reduction and mouth freshness. What’s more, this toothpaste for sensitive teeth remineralises tooth enamel and makes teeth more resistant to acid attacks, which could cause sensitivity. Our teeth not only looked cleaner, but felt cleaner too, and we suspect this is down to Oral-B’s four-pronged approach – the brand claims this toothpaste doesn’t just loosen, lift and lighten stains, but polishes and protects teeth, too.We also loved the hit of natural mint – unlike with many toothpastes, it lacked the sickly sweet mintiness which appears to be increasingly common, and which is almost certainly down to Luvbiotics greater reliance on xylitol as a natural sweetener. No, it won’t give you the ridiculously whitened smile of celebs like Simon Cowell or Rylan Clark, but what it will do is remove light stains for lighter, brighter teeth. We loved Colgate’s decision to offer a nod to old-school toothpastes by creating a toothpaste with dual stripes built into the paste – in this case, pale orange and white stripes. Colgate Link Deep Clean Replaceable Head Toothbrush has been beautifully designed with a premium aluminium handle that you can use and reuse for as long as you like. Whether this particular bit stacks up is hard to prove, but it definitely did a fantastic job of giving our teeth a deep clean while helping to reduce light stains, and the flavour – a combination of verbena and mint – was rather lovely, too.