Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant.

Beauty Works provide luxury hair enhancement’s that inspire confidence and empower you to look and feel your very best. Including easy clip-in solutions and exclusive collaborations. Our hair extensions and stylers have earned recognition amongst the beauty press and up and down the red carpet. When it comes to hair, there’s nothing better than fresh color. The challenge? Maintaining that just-left-the-salon level luster until your next dye job. Blondes in particular may notice signs of brassiness over time. This yellow or orange cast can be caused by a number of things, including "your color oxidizing over time, exposure to UV light, chlorine and even traces of copper in your water,” explains Meri Kate O’Connor, celebrity colorist at Loft 647 in West Hollywood, California. This is where a purple toning shampoo can help. What is purple shampoo good for and what happens when you use it? I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. Redken’s Color Extend treatment shampoo is enriched with a deep violet pigment that’s extremely effective at cooling warm undertones and counteracting yellow tones. As well as working wonders to clean up dull blonde shades, the hydrating shampoo uses a Triple Acid Protein complex to strengthen the hair cuticle and nourish each strand. These fortifying proteins hydrate and protect each strand to prevent the damage that’s a common side effect of bleaching and toning hair. This is a strong colour-correcting shampoo, so we recommend wearing gloves while massaging it into hair to prevent staining on the hands. You’ll only need to leave it in the hair for a few minutes. For an extra blonde-boosting benefit, follow with the conditioner and conditioning treatment mask in the same range. We used the purple shampoo twice a week and found that it kept our honey blonde highlights looking creamy and cool – even two months post colour. It lathered well in the hair, smelt refreshing and didn’t feel drying once rinsed, although we’d still recommend following up with a nourishing conditioner to pamper our hair and seal the hair cuticle. Top tip: we massaged the foaming shampoo into our hair for two minutes to make sure each strand was properly coated.

The best purple shampoos for blonde hair

The more you use purple shampoo, the more it makes your blonde look dull, because you are continuously depositing color shampoo," Kelly points out. So, while it's important to keep a bottle on hand, that doesn't mean you can eschew your hair appointments altogether. What To Look For in Purple Shampoo But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. If you’re in any doubt, it’s always a good idea to read the label. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after.

Make sure to use a purple conditioner after your purple shampoo," says Mondo. (Two of my favorites? Bumble and Bumble's Illuminated Blonde Purple Conditioner and Morrocanoil Blonde Perfecting Purple Conditioner.) "Shampoo is mainly focused on the root area, so you want to make sure you're also covering those ends with that violet pigment to ensure even results from roots to ends." Morgan agrees, explaining that sometimes these shampoos can be drying to some hair textures, so he prefers to follow up with a hydrating hair mask. How to find the best purple shampoo Understand how it works Our hair is getting all the love because we’ve built Beauty Works by bringing you the very latest hair products in the industry, working with leaders in our sector that deliver the latest hair trends and were here for it! But don’t just take our word for it, over the last ten years we’ve been featured in the national press including Vogue, Cosmopolitan, Grazia Magazine, Glamour and on ITV This Morning, and USA Chanel E! News. Our hair extensions and hair products have the seal of approval from the beauty blogger community. Unfortunately, the colour fading is an unavoidable evil, but purple shampoo is a great way to keep your blonde hair looking salon fresh for longer. It works by depositing violet tones that neutralise brass for brighter tresses without the need for bleach. Purple shampoo washes in and rinses out just like any other shampoo, making it suitable for use on all hair types and textures. There are a lot out there - we've just rounded up ten of our favourites but there are plenty more. The type you get really depends on your budget (because they can be exxy) but also what kind of hair you have. Purple shampoos can be a little drying, so if you have dry hair, you want one that has hydration added into it. Some are also more intense than others and some are better suited to brightening grey than dulling brass. It's best to read the label carefully before you choose, but you can't really go wrong - if you have blonde hair, any purple shampoo is better than none at all.

This porousness means bleached hair soaks up unwanted minerals and metals in your tap water and acquires a yellow tinge over time. "It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo Purple shampoo is great for anyone with light hair (natural or salon-treated). So if your hair is blonde, platinum, very light blonde, grey or bleached with cool pastel colours, purple shampoo is for you. It won't work on brunettes, but if you're a brunette with blonde highlights, you can use purple shampoo to keep your highlights looking fresh. What purple shampoo should I get? The best way to use a purple shampoo is on wet hair. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed. Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple Shampoos