I’m now a brand. Like, KSI is a brand. It’s crazy that it all came from me sitting in my bedroom just making a few FIFA videos, ” said KSI.

In October 2013, KSI signed with Maker Studios' sub-network, Polaris. [20] Since 19 October 2013, KSI has been part of the British YouTube group known as the Sidemen. [21] [22] [23] The group produces online videos, most often consisting of challenges, sketches and video-game commentary, as well as selling exclusive Sidemen merchandise. [24] [25] [26] Aitkenhead, Decca (12 January 2020). "Exclusive interview: who is KSI, Britain's biggest online star?". The Times. Archived from the original on 11 May 2020 . Retrieved 6 May 2020. Uncontrollable (feat. Big Zuu) – Single by KSI". Apple Music. 2 February 2018. Archived from the original on 5 February 2020 . Retrieved 2 February 2018. KSI's debut studio album, titled Dissimulation, was released on 22 May 2020. [64] The album debuted at number two on the UK Albums Chart and further charted in 15 other countries. [37] It was the UK's best-selling debut album by a British artist in 2020 and it has been certified gold by the BPI for sales of 100,000 units in the country. [65] [66] The album spawned two further UK top 40 singles, " Cap", featuring Offset, and " Killa Killa", featuring Aiyana-Lee. [37] KSI was scheduled to perform at Parklife, Longitude and Reading and Leeds music festivals in 2020 to promote Dissimulation, but these were later cancelled due to the COVID-19 pandemic. [67] [68] [69]DAILY, GRM (27 August 2022). "KSI Enlists Headie One & Nines On Huge "Not Over Yet" Remix". GRM Daily. Archived from the original on 27 August 2022 . Retrieved 2 September 2022. KSI and Oliver Tree battle break-up demons on Voices: Exclusive First Listen". www.officialcharts.com. Archived from the original on 26 January 2023 . Retrieved 27 January 2023. a b c d e "BoxRec: Olajide William Olatunji". BoxRec. Archived from the original on 31 May 2020 . Retrieved 23 November 2019.

Ghosh, Shona (21 July 2018). "The rise of KSI, the 25-year-old millionaire who's fighting Logan Paul after inventing YouTube boxing matches". Business Insider Australia. Archived from the original on 22 July 2018 . Retrieved 24 May 2019. EMA 2021 VOTING". MTV. 20 October 2021. Archived from the original on 20 October 2021 . Retrieved 20 October 2021. KSI featured on " Lighter" by British DJ and record producer Nathan Dawe. [70] The song peaked at number three on the UK Singles Chart and became one of the UK's best-selling songs of 2020. [37] [71] It has been certified platinum by the BPI for sales of 600,000 units in the UK and it was nominated for Best British Single at the 2021 BRIT Awards. [72] [73] KSI also featured on " Loose" by Zimbabwean-British artist S1mba, which peaked at number 14 on the UK Singles Chart. [74] [37] 2020–2021: All Over the Place and The Online Takeover Ksi – Dissimulation". British Phonographic Industry. 31 July 2020. Archived from the original on 17 September 2020 . Retrieved 31 July 2020. Happe, Liam (4 January 2023). "KSI to face FaZe Temperrr on January 14 in place of Dillon Danis". DAZN News. Archived from the original on 4 January 2023 . Retrieved 4 January 2023.KSI launches The Online Takeover label". Music Week. 16 February 2021. Archived from the original on 16 February 2021 . Retrieved 16 February 2021. S1MBA teams up with KSI for his new single Loose". 5 April 2021. Archived from the original on 1 November 2020 . Retrieved 5 April 2021.