In a consumer sensory study, the following results were observed:• • 97% of consumers stated it instantly provided full coverage without a heavy look or feel Galina Achkasova-Portianoi, a freelance beauty journalist and founder of The Curiosity Gap content destination, says, “Rebecca engaged in an open conversation about the need for age and race diversity of the models used in her brand’s editorials and created makeup that made customers look and feel good as well as enhanced their individual features and skin tones, somewhat unheard of at the time.” Always luminous, Becca foundation is an essential cosmetic application for daily use, designed to match your skin tone.

Shown to stay color-true all day, the 24-hour long-wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. The breathable foundation instantly smooths the skin and covers imperfections without clogging pores, or looking cakey for 24 hours, with immediate & all-day moisturization. Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA’s evenly balanced shade range covers the lightest to the deepest skin tones. Why It's Special On Wednesday, Estée Lauder Companies Inc. revealed it has decided to close Becca Cosmetics at the end of September.

As the buzz around makeup influencers diminished, Becca had trouble replicating the success of Champagne Pop. It tried with products in collaboration with Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira. The buildable full-coverage foundation effortlessly masks imperfections while promising not to clog your pores, delivering ultimate breathability. Upon application, the sumptuous fluid melts seamlessly into skin, creating a silky airbrushed effect. In a statement to Women’s Wear Daily, a Lauder spokeswoman said, “The brand could not sustain success for the long term. We are so proud of the Becca brand team and all that they have accomplished over the years. We are handling this matter with sensitivity, both internally and externally. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you.” The publication detailed Becca employees will be laid off. As of Wednesday morning, 240 employees of the brand were listed on LinkedIn. I still find this to be one of the worst foundations I've tried, however, I tried Wayne Goss's tip of mixing in some oil and it made a big difference.

I would like to believe that this is the end of the closures, but I think there will be a lot more.” Coming in a wide range of shades, the foundation will suit all skin tone and types. Each shade is carefully developed to consider neutral, cool, and warm undertones in both light and dark varieties. No matter the shade you choose, you can be sure you’ll benefit from coverage that’s transfer and water-resistant while remaining true to colour. You don't have permission to access "http://www.asos.com/becca/becca-ultimate-coverage-24-hour-foundation/prd/11673250" on this server. Designed to be lightweight without compromising on coverage, BECCA’s foundation delivers 24-hours of lasting power to ensure day-long perfection. It’s formulated using both concentrated pigments (21%) and water (22%), ensuring an optimum balance between colour and flexible comfort. You’ll be treated to a finish that looks and feels completely natural, helping to disguise blemishes including hyperpigmentation, discolouration, redness and acne.Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. Steven Schapera, who’s continued to be involved in the beauty industry with haircare brand London Labs and incubator Invincible Brands, and Andrea Harwood, previously CEO of supplement company WelleCo, were co-founders of the brand. Shortly after its launch, Becca entered Sephora in the United States. Finish with BECCA’s Skin Love Glow Shield Prime & Set Mist or Hydra-Mist Set & Refresh Powder to help set and refresh the appearance of makeup for a long-lasting, fresh look. Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. that is, or may reasonably be considered to be submitted in extreme volumes and as such be deemed as ‘spam’;

Arriagada says, “Awareness for the brand was a challenge, though the products were beautiful, until the Jaclyn Hill collaboration, which was the collaboration that signaled the beginning of the social media influencer wave. The response was unprecedented, and it took the brand to the stratosphere.” Opened or used products that you are not completely satisfied with can be returned for an exchange within 28 days of The caption provided more details: "The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021." After moisturizing, apply your favourite Becca primer, such as Skin Love Brighten & Blur Primer (sold separately) to prime the skin for makeup application. Christmas Collection! Featuring a host of skincare and makeup treats, these beauty showstoppers will please everyone (including yourself) on your gift list.For fuller coverage, use a foundation brush to pat and press the foundation in small layers to the center or your face, blending outwards. Becca’s best foundation to instantly camouflage all skin concerns from covering pores & acne to hyperpigmentation & redness. Shown to stay colour true all day, the 24-hour long wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. Humidity, sweat, water & transfer resistant, the breathable full coverage foundation instantly smooths the skin and covers all imperfections without clogging pores or looking cakey for 24 hours, with immediate & all day moisturization.