In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. [13] It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. [13] [14] It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. [13] In 2004, Nestle altered the recipe after conducting research, making it lighter and milkier with softer caramel and less wafer. They relaunched Lion Bar, in conjunction with the TV channel Animal Planet. However, sales fell by around 18% between 2004 and 2005, after the change, and their were rumours in 2007 that Lion Bar is to be scrapped. However, instead Nestlé sold their Dijon factory to the Swiss-Belgian chocolatier Barry Callebaut AG and outsourced production to them. Varieties and Innovations

Lion - the chocolate that offers a well balanced and rich mixture of ingredients combined with cereals and textured covered chocolate! It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978. A peanut version of Lion, branded as the "Wild Peanut Lion Bar", was introduced in October 2021. [10] It was available exclusively in B&M for the remainder of 2021 before launching in other retailers in 2022. [11] Lion Cereal [ edit ] Lion CerealThey're roarsome! Nestlé introduces NEW Wild Peanut Lion Bar and Orange Toffee Crisp". Nestlé. 4 October 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022.

One of the reasons for the Lion Bar's enduring success is its unique blend of ingredients. Nestlé's dedication to quality and taste shines through in every bite. Here's what you can expect when you unwrap a Lion Bar: The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades. a b Boal, Catherine (16 February 2007). "Nestlé teams up with Barry Callebaut". Confectionery News.com. Archived from the original on 11 February 2022 . Retrieved 11 February 2022. Lion King of the Jingle". Mother. 11 March 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. This TV advert is from 1982 and is advertising a 2 pence price reduction of Rowntree's Lion Bar from 15p down to 13p. Lion CerealLion was originally made at the Rowntree's Fawdon factory in Newcastle upon Tyne, from 1976 until 1988, before the company was taken over by Nestlé. Production then moved to Dijon in France, where it is still made today. Ingredients That Make You Roar!

Crispy Wafer: At its core, the Lion Bar features layers of crispy, crunchy wafer that provide a satisfying texture with each bite. The wafer gives the bar a pleasant contrast to the other components, adding a delightful crunch. Although the name of this chocolate bar is now simply Lion, here in the UK, at least, it is more commonly referred to as Lion Bar by the general public, which was its original name in the 1970s and 80s. Its roaring lion emblem has become iconic and is recognised across the world. Lion was first launched by Yorkshire confectionery company Rowntree's in Fawdon, Newcastle in 1976. [2] The production of Lion bars was moved to a factory in Dijon, France when it was bought by Swiss company Nestlé in 1988. [2] 2004–2007 [ edit ] Brand Manager Amy Kendall said: " Toffee Crisp and Lion Bar are classics for a reason. With a combined age of over 100 years old, they have been delighting chocolate lovers for generations. But we never want to rest on our laurels. That's why we're incredibly excited to be launching two brand new flavours this autumn – Orange Toffee Crisp and Wild Peanut Lion Bar. ToffeeWorld | Toffee Heaven Ltd Cannot Guarantee The Accuracy Of These Ingredients, Dietary & Nutritional information provided.The modern day Lion bar does not contain any artificial colours, flavours or preservatives. All Lion products are made using 100% certified sustainable cocoa. Pastezeur, Céline (9 September 2021). "Les céréales LION® veulent faire vibrer la GenZ avec "The King Of The Jingle", un événement musical exclusif". Air of melty (in French). Archived from the original on 31 January 2022 . Retrieved 31 January 2022. In 2021, Nestlé introduced a Wild Peanut Lion Bar in the UK, making it more widely available during 2022. Current Range Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate. [1] History [ edit ]