As of 2019–2020, the company generated a turnover of ₹7,315 crores. [7] Marico has 8 factories in India located at Puducherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib. Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon One of the major products under BOIL was Parachute oil. Since the consumer product segment was separated, Parachute oil came under the umbrella of Marico. Marico Limited is an Indian multinational consumer goods company [6] providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. [7] [8]

Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the launch of Parachute Gold hair cream in the Middle East market targeted to women which today has great equity amongst the consumer. Marico strengthens its presence S.E. Asia through a male grooming, skin care and food portfolio acquired in Vietnam the same year. Where on the one hand Parachute had a 48% market share, Nihar Coconut oil had only 7%. So there it was, Marico’s Parachute came into the radar of Keki Dadiseth as he intended to acquire a company with maximum market share in the coconut hair oil market. And the war was about to break out. Game on The year marks another innovation, Revive cold water starch makes starching cottons more convenient for the consumer.Saffola is essentially blended refined edible oil. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various ratios. The main type of oils which are blended include Rice bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil. On the other hand, Hindustan Lever had an extensive sales & distribution network with the largest outlet reach among FMCG companies. Lever was huge in terms of reach and money.

This fight went on for six long years. By this time Hindustan liver was rebranding itself to Hindustan Unilever. Marico was giving tough competition to them and was getting more and more market share and Nihar was not even near to them. We decided to look into categories where MNCs (multi-national corporations) are not present. One category which we identified was hair oiling. Hair oiling only exists in limited parts, mainly India, neighboring countries and the Middle East. When I meet analysts and those who want to invest in our company, the first thing they ask is, “What is hair oiling?” and then they tell us that this is a dying sector – which is true. But I was very clear that this habit will not die down in India, and we decided to take a big bet on hair oiling. The overall competitive environment was less and our chances of success were much higher. That bet on hair oiling has really paid off. The hair oiling market still grows and we have done a lot of work on the benefits of hair oiling, and our findings are going to be leveraged in future. I think the biggest success of parachute is through innovations, and that happened in a category like coconut oil, where there are very limited opportunities for innovation.Most of their manufacturing locations carry the ISO:14001 Environment Management System certification, with the largest manufacturing plant at Baddi having the ISO: 50001 Energy Management System certification. Even the corporate office in Kalina, Mumbai, is a Green Building that controls illumination through intelligent light sensors and saves water. Keki Further added, “The consideration will ensure that you and your next generation will be cared for” Marico and Parachute was the brainchild of Harsh and defeat was not acceptable and there was no question of selling out. He was ready for a battle! Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof. [20] Parachute edible oil contains 100% coconut oil, whereas "Advanced" hair oils contain at least 50% mineral oil along with coconut oil. Bhushan, Ratna; Malviya, Sagar (25 March 2014). "Harsh Mariwala steps down as Marico managing director". The Economic Times . Retrieved 28 August 2016.

One in three Indians uses a Marico industries product today. Harsh Mariwala, Chairman of Marico, left the cozy cocoon of his oil trading family business at the age of forty to go on and start Marico in 1990. It is one of the largest, most successful players in the consumer products business. One out of every three Indians today uses a Marico product such asParachute, Saffola, Nihar,Kaya and Mediker. Kumar, Abhineet (28 May 2013). "The game changes for Marico". Business Standard India . Retrieved 17 March 2021.

How did it begin?

Harsh Mariwala is the chairman and Saugata Gupta assumed the role of the managing director in March 2014 and is currently the MD and CEO of this organisation. [9] [7] History [ edit ] Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico sets up copra collection centres to procure directly from farmers increasing their margins. Harsh replied by saying, “You know that we’re in the coconut oil market. We are serious about it. We have a far superior and deep penetrating distribution network. So, i'm giving you an opportunity to sell out”

The campaign increased the market share of Parachute to 52%. By this time due to Levers efforts, Nihar also gained the market share which was doubled from 7% to 15%.Even though highly refined oils (classified as Group 3) are not suspected to be carcinogenic, available information is not sufficient to classify them as harmless. [22] Shareholding Pattern [ edit ] Shareholding pattern [23] Shareholders (as on 31 March 2021)