Urea is one of the body's naturally occurring products which acts as a powerful moisturiser locking water into the skin. E45 anti-itch cream also contains urea which works by locking in moisture under your skin allowing your dry skin to become more hydrated and unable to further dry out.

If at any time you would like to opt out from marketing, you can visit the Privacy Preferences page and select the relevant options. There are some common irritants in this product, including ingredients that do not have benefits for the skin. The urea in E45 itch relief cream penetrates the stratum corneum, where it readily absorbs and retains water.If you suffer from any allergies, ask your doctor or our pharmacist if this medicine is right for you.

Make sure that you have read the Patient Information Leaflet thoroughly before using E45 anti-itch cream for the full list of warnings and precautions. E45 Itch Relief is designed for use on your skin, meaning it could be used for itching on the external gential area. Additionally, E45 Itch Relief Cream helps to moisturise the skin, preventing it from becoming dry and further exacerbating the itching. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement. Before starting treatment with any medication you must read the Patient Information Leaflet thoroughly.If you have not previously been diagnosed with a skin condition and you are suffering from persistent dry or itchy skin or the symptoms of a previously diagnosed skin condition worsens, seek advice from your GP or a Chemist 4 U pharmacist. Urea and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). One user, for example, found that after using the product for just 4 days, they suffered “no itching at all”. If you find that your skin is excessively dry, scaly, itchy and a basic moisturiser is not enough to control the itching E45 anti-itch cream may be used but only if the skin is not open or broken down.