As with most semi-permanent hair dyes, they advise that you leave it on to develop for 30mins to achieve a bright colour. I may have left it on for 4hours. Thanks to the lovely natural conditioning ingredients, this didn’t damage my hair in any way. This was my hair before… (I actually quite liked the faded pink)

So, what’s the dye like? Well, let’s start with the joy of the tube being “extra large”. It’s got a whopping 150ml of product in, which is fantastic. The box comes with an instruction leaflet and gloves (standard) but also this wheel showing how, using their “Pasteliser” (sold separately), you can turn the colours in to My Little Pony-esque pastel shades. GO VIBRANT OR PASTEL: Mix and play to reflect your style. Choose between bold colour or delicate pastels by adding Colour-Freedom Pasteliser to your pink temporary hair dye.

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Created by Knight & Wilson, Colour Freedom are a new brand of semi-permanent hair dyes that contain Shea Butter and Argan Oil to help “nourish, protect and add natural looking shine as your hair is infused with brilliant colour.” BOOM! Look at it, just looooook! My hair felt so smooth and soft and just goddam fantastic. The random blue bits have turned a stunning shade of purple and the pink, oh man that pink. It glows in natural light. GLOWS. GENTLE & EFFECTIVE FORMULA: Break away from permanent colour, peroxides and harsh chemicals with a gentle magenta hair dye formula that boosts colour penetration and fades out in 6-10 washes.