Students are a particularly promising market segment; as a Smirnoff presentation expresses it, a “great place to create excitement and drive recruitment is within the student community”, and Carling agrees, proposing a “greater focus on students as core recruitment audience”. The latter aim turned into a sponsored customised magazine for first year students – including ones at Scottish universities, where a significant proportion of freshers will be under the legal drinking age. 2. Drunkenness, Potency and Excess At its height, around 10 years ago, more than 40 million bottles of Lambrini were being sold each year. The drink is iconic for being so cheap and is often regarded as being a "chavvy" beverage, with some young adults opting to drink it on the streets and at house parties. Lambrini was sold to Accolade Wines in 2021 which is when it ceased to be made by the Liverpool factory. Lambrini has been a popular choice of drink since its creation in 1994 and was produced at the Halewood International factory in Huyton for over 20 years. Although presented as a wine, the tipple is actually a fruity pear cider. Phoebe: I’d put Three Lions on it. And underneath it would say ‘Join the Army’. With RAF propaganda.

West, Gillian (26 June 2015). "Lambrini to 'Bring the Brini' with brand relaunch including TLC sponsorship deal". The Drum . Retrieved 31 December 2015. Offshore Island deliveries will take longer than two days including Channel Islands, Isle of Man, Scottish Highlands and Islands and Scilly Isles.

10. Aftershock

I think it’s extremely important that people who do come from a place of privilege are being very vocal about issues like this, because that’s what it’s all about. It’s about changing people’s minds and everyone coming together and actually working towards a common goal” The business is now concentrating on its spirits range, which includes Whitley Neill Gin, Liverpool Gin and JJ Whitley Vodka. Being Swedish, I’d not heard about Lambrini until I moved to the UK and even though I’ve been here for many years now, I hadn’t tried it until last month. I imagined that it was a very sweet and girly beverage as that’s what it looks like and I thought that maybe it would be a bit too sweet for me. I do love to try new things though, so when I was asked to sample the whole Lambrini range, I was excited to see what it was like. The second problem of pushing the boundaries is well illustrated by Lambrini’s tenacious attempt to retain the strapline ‘Girls Just Wanna Have Fun’ in the face of repeated advice from the regulator that it is “ targeting young girls, and promotes getting pissed”, and therefore unacceptable. Only when a young woman died after a Lambrini drinking binge and the strapline appeared in newspaper coverage of the death did Lambrini feel there might be benefits in relinquishing it.

The table below contains all postcodes on a two day service. Please note all deliveries to Northern Ireland are also on a 3-5 days service. I did love the So Strawberry (ABV 5%) one — it tasted like liquid strawberry, like summer in a glass. Delicious and and perfect for a girly get-together in the garden. Herbert, Ian (9 October 2000). "Legal battle over lambrusco turns into 'sour grapes' ". The Independent . Retrieved 31 December 2015. Caroline Thompson-Hill, Accolade European managing director, said: “We believe this acquisition is a great thing for the industry and the consumer as we continue to invest in our partnerships, innovate the category, and deliver products that excite the consumer.” Mr Hainsworth said: “The sale of Lambrini marks the final stage in our corporate strategy to focus on our core portfolio of artisanal spirits as part of a larger emphasis on the gin, vodka, rum and whisky categories from our 12 artisanal distilleries.”

1. Hooch

I love how you guys are celebrating that, when I was literally pointing with my hands higher or lower. Lambrini is described as a “social lubricant” in a creative brief for a summer campaign, and the ‘Brand Key’ for the product, produced just last year, positions it as “the perfect start to the night”, whilst the “essence” of the brand is to “make the night sparkle” and the brand “promise” offers “the best way to make your night light, bubbly and full of flavour”. Similarly, for WKD, the single most important message to convey to consumers is that the brand “is all about having a laugh with your mates”. Accolade chief executive, Robert Foye, said: “Lambrini has such a strong heritage and is loved by British consumers. We are excited about the role the brand will play in our broader strategic growth plans for the UK and Europe.” Lambrini is available in Original (6% ABV), Luci (3.5% ABV), Cherry, Peach and Strawberry (all 5% ABV). A 2009 study on alcohol sold in supermarkets and off licences in North East England identified Lambrini as the cheapest alcohol in the wine category, measured on the price of a unit of alcohol. [3] Parry, Josh (6 October 2015). "How Lambrini is made: Step inside the factory as the drink turns 21". Liverpool Echo . Retrieved 31 December 2015.

Bold, Ben (26 June 2015). "Lambrini relaunches with 'Bring the Brini' slogan". Marketing . Retrieved 31 December 2015. Lambrini will now join Accolade staples such as Hardys and Echo Falls as part of the group’s “ambitious sustainable growth strategy”. The second one I tried was Very Cherry (ABV 5%) and I wasn’t too fond of that one because I don’t like cherry flavoured things. If you love cherry flavour then you’ll love this one though. My husband loves cherry things but they’re not for me. The advertising for the product was changed in 2015 from the slogan "Lambrini girls just wanna have fun", by launching a new "Bring the Brini" marketing campaign. [13] One of the few alcopops to survive the great alcopop cull and stagger into the next century. Bravo.Because sponsorship is not explicitly covered by the codes, producers can take advantage of the ambiguity regarding its regulation. Two particularly interesting examples of this are WKD’s sponsorship of the Nuts (a blatantly sexual lad’s magazine) ‘football awards’, which it argued to the Committee did not transgress rules prohibiting the association of alcohol with sporting or sexual success, and ITV’s sponsorship of the show ‘Coleen’s Real Women’, featuring Coleen Rooney. In the latter case, although the use of (then) 23-year old Coleen was in direct contravention of the codes stating that models should not look or be under 25, and despite cautions from regulatory advisers that it was “ very likely to breach the Code”, the show went ahead on ITV2 because technically it qualified as sponsorship, not advertising. 6. New Media Lambrini is a light and fruity perry or pear cider that was created by Halewood Artisinal Spirits in 1994. It has been owned by Accolade Wines since June 2021. [1] Lambrini dominates the British commercial perry market, with a 53.6% market share in the off trade. [2] [ verification needed] Varieties [ edit ] Millar, Rupert (14 July 2010). "Lambrini targets female shoppers". The Drinks Business . Retrieved 31 December 2015. What even is it? No one really knows, but we do know it comes in roughly a gazillion flavours. So, yeah… Nope, not Palma Violets. I want actual ones, not limited edition ones or ones that I can’t buy now.

Or, as it’s known to some of you, one half of a cheeky Vimto (Charlotte Church, we’re looking at you).

Accolade is delighted to welcome Lambrini into its portfolio. Lambrini has such a strong heritage and is loved by British consumers. We are excited about the role the brand will play in our broader strategic growth plans for the UK and Europe,” said Accolade’s CEO, Robert Foye. We are also delighted to announce that the carbon-neutral status of Accolade Wines Europe will be extended across the Lambrini portfolio, further supporting our ambition to reduce emissions across the industry.” The documents demonstrate that attempts to control the content of alcohol advertising suffer from two systemic failings. First, the sophisticated communications and subtle emotional associations such as ‘sociability’ and ‘masculinity’ that comprise modern advertising (and sponsorship) often defy intelligent analysis by the regulator. Second, producers and agencies can exploit the ambiguities in the codes and push the boundaries of both acceptability and adjudication. With special thanks to Accolade Wines for sending us a crate of Lambrini to drink with the band, we quiz the Lambrini Girls on their knowledge of the brand with questions inspired by their recent EP. But after a crate of Lambrini (and with Urban Dictionary and Reddit being our points of reference) this quiz is not to be taken seriously. They are covered by the codes, but the rate of innovation and especially the amount of user generated and transmitted content present particular problems. Viral campaigns, for example, deliberately set out to encourage young people to pass on messages to their friends, and there is no way of controlling who receives them. The aim is to gain credibility by making it seem as if the message is from a trustworthy friend rather than a company (“ It should look like it’s come from your mate, but is in fact Carling branded”) – but the mate in question may be under 18.