This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), m/Six & Partners (Media) and Bloom (Visual Identity).

NMA | Case Studies | Tango team-up with Mirror Group newspapers to extend their peak sales period". Nmauk.co.uk. 23 February 2009 . Retrieved 13 August 2011. Tango Ice Blast is a Slushie drink originally introduced in 2004. It is produced by Frozen Brothers (previously by Slush Puppie), under license from Britvic. A Pineapple and Grapefruit-flavoured drink. it was relaunched as Tropical Tango in 1999, and discontinued during the early-2000's.Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores. Most subsequent Tango advertisements have avoided showing violence, except for the advert from October 2004, " Pipes", which showed a man rolling down a hill with concrete pipes, causing it to be banned, and the advert from March 1997, "Vote Orange Now", where the orange clad man made another appearance, slapping the advert's protagonist several times. This latter advert was featured in the first advert break on Channel 5. [39] The campaign will run in the UK from 15th April on TV, broadcast video on demand, social and online video. https://www.talkingretail.com/products-news/soft-drinks/tango-launches-new-limited-edition-citrus-flavour-29-05-2014/

Bust’ marks VCCP’s second campaign for the Britvic- owned brand, following on from 2019’s award-winning ‘Tanguru’ creative. Tango is launching ‘Bust’, a new multi-million pound integrated campaign conceived by agency of record, VCCP London and its content creation studio Girl&Bear. Introducing a new brand platform ‘dangerously potent flavour’, the marketing campaign aims to attract a new core audience, Gen Z.Tango voluntarily replaced the "slapping" advert with an almost identical new version, where the orange clad person kisses the man instead of hitting him. The original version was ranked third in a list of " The 100 Greatest TV Ads", in a 2000 poll conducted by The Sunday Times and Channel 4. [38] Tango Cherry and Tango Lemon were first to feature the revamp of 2002, [4] getting the treatment in September 2001. https://www.britvic.com/our-news/performance/tango-launches-bold-brand-refresh-and-tangy-new-sugar-free-flavours/ Despite this move and a reduction of pricing, the drink continued to suffer from very low sales until Britvic announced the product's discontinuation in January 2004. [29] Tango Ice Blast [ edit ] Belinda Archer (10 March 2000). "Who are you? What the Tango ad says about you | From". The Guardian . Retrieved 2 September 2013.

Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level

https://www.nutraingredients.com/Article/2003/01/27/Britvic-launches-fizzy-drink-alternative#:~:text=Freekee%20has%20been%20under%20development,a%20%C2%A36.25%20million%20launch. An Orange, Pineapple and Passionfruit-flavoured variety. It suffered from low sales throughout its run and was discontinued by 2006. Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver. The iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots. Cherry-flavoured drink. It was initially introduced as a limited edition in 1998 before becoming a permanent edition in 2001.