Britvic is expanding its Tango range with Tango Editions, a rotational series of sugar-free drinks. Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”

But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy. Tango Editions. Sugar Free. No artificial colours or flavours. Vegetarian Society Approved - Vegan. Tango. of US and 57% of UK GenZ audiences trust product recommendations of people who follow the same content creators (Reaching the Unreachables, 2022) When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.It flipped the norms of the soft drinks market at the time with the “You know when you've been Tango’d” campaign which propelled the brand to success and became one of the most well-known TV adverts of all time. Berry Peachy is the first flavour in Britvic’s new sugar free rotational flavour range, Tango Editions. Our audience’s eyes glaze over at the usual, boring, dry soft drink ads. We needed to catch and hold their attention by eliciting emotion via the bold tastemakers of their communities. The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans.

of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022) Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022).