At the time of this writing, Krave Chocolate and Krave Double Chocolate varieties exist in the United States while Kellogg’s discontinued Krave S’Mores after its release in 2014. Free sugars are found in tonnes of products from chocolate and biscuits to orange juice, marmalade and honey. Krave in the United States is a different recipe than in the United Kingdom. The U.S. version is darker yellow and has a sweeter taste. [ citation needed]

Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury RangeCereals, like corn flakes left to soak for too long, have gone soggy. And it’s not altogether surprising. As the discounters steal share, prices are being slashed; more and more of us are skipping breakfast or eating it on the go; and there’s also the protein trend and a more general pressure to replace sugary carbs. The data was collected by researchers at Action on Sugar and Action on Salt based at Queen Mary University of London. The first AND second ingredient in Krave is sugar. That means Krave contains more sugar than any other ingredient. For over 40 years we had precautions in place to stop gambling-related harm entering our communities. Since the very first legal betting shop that opened our communities have been aware of the dangers of advertising gambling and advertising to children and young people.

It’s a good thing that you’re reading about Krave cereal nutrition information. Why? Well, because if you consider yourself health conscious, you may think twice about eating another bowl of Krave. Gambling addiction does not only harm the addict but has severe consequences for families, friends and the wider community. We think gambling promotion is going to far, and now needs to be challenged, instead of being on our children's breakfast tables. By signing this petition we are asking Kelloggs and those companies in which it supplies to stop selling Kelloggs Krave Choco roulette and show a more firm stance on their responsibility and ethics in the future. Krave is a chocolate cereal made by the Kellogg Company. It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". It is sold in Europe under the name 'Trésor' or 'Tresor'. [1]

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But since the gambling act 2005 came into place most of this has been disregarded by corporations making irresponsible and unethical marketing decisions, and now we are seeing gambling advertising EVERYWHERE.

According to Kellogg’s Krave Chocolate cereal SmartLabel, a 53 gram serving contains 220 calories and 19 grams of sugar. That’s a whole lot of sugar. Where does all that sugar come from? Looking at the ingredients list again, we have: This is a food product that is often in the direct eyeline of children and due to it being a sweet and modern breakfast cereal this certainly will be on the breakfast table of many young children, especially as it has advertising campaigns on TV. But what does Kellogg’s decide to do to make it appear as if Krave cereal is healthy? They add vitamins and minerals, of course, including reduced iron, zinc oxide, calcium pantothenate, and folic acid. And the fact that they use whole grain wheat and whole grain oats allows Kellogg’s to market their cereal as multigrain and a good source of fiber.Please help stop Kellogg's blatant gambling promotion to young people, by challenging it's decision to make a bandit style cereal box graphics along with a highly animated gambling style advert on television.