a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015 . Retrieved 1 May 2011.

Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka. Buy Ciroc Pineapple from Azure Drinks". Azure Drinks. Archived from the original on 2 April 2015 . Retrieved 29 March 2015.

What Does Snap Frost Mean?

Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021. Snap Frost Cîroc is a unique blend of two distinct flavors: snap frost and Cîroc. The snap frost flavor is a sweet, smooth taste with a hint of citrus and a hint of vanilla. The Cîroc flavor is a smooth, creamy taste with a hint of coconut, which makes for a unique flavor profile. The combination of the two flavors makes for a unique and refreshing flavor that is perfect for any occasion. Savor The Sweetness Of Cîroc Snap Frost Vodka Ketchum, William E. III (17 October 2016). "DJ Khaled Talks Becoming the Face of CÎROC Mango, Forthcoming Book & Love for Hillary Clinton". Billboard. How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011 . Retrieved 6 December 2014. In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22]

Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing, and has been successful in doing so, taking the brand from 50,000 to 2 million cases a year. Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [17] [18] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production. [17] [19] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. [17] [18] Jean-Sebastien Robicquet is recognized as a "Commander of Bordeaux" by the Great Council of Bordeaux for his accomplishments in the field of wine/liquor. [17] [18] Marketing [ edit ] Marketing campaign history [ edit ] Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing. When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. [20] It was introduced to nightclubs and venues throughout the United States and marketed especially in cities such as Atlanta and Miami.

Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald. Cîroc may be most famous for its vodka, but the brand also makes brandy. Cîroc VS brandy was released in 2018 and, like Cîroc’s vodka, it is made in France, from French grapes. This move should come as no surprise to consumers, as Cîroc’s parent company also owns a large stake in Hennessy Cognac. This vodka was made with ice cold spring waters and the finest grains from the world’s farms in the fertile plains of the United States. Frost Vodka is clean and smooth, and it comes with all of the care you’d expect from a premium vodka. The product is made from 100% grain. While all spirits are technically gluten-free, Cîroc takes it a step further, going 100 percent grain-free. Rather than being made with grains like corn, rice, rye, and wheat, Cîroc vodka is made from two types of French grapes: Mauzac Blanc and Ugni Blanc. a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013 . Retrieved 2 September 2015.