This vision also commits the Lifebuoy brand team to act, with inspiring projects that motivate consumers to improve their hygiene behaviour. We ask for the security number from your payment card to prevent your account from being used fraudulently.

The global pandemic highlighted that everyone can benefit from improved handwashing and hand hygiene habits. In 2020, we launched the H for Handwashing movement to drive systemic change by ingraining the importance of handwashing in children. Good health, protection from most skin germs and control of body odor are the main goals of the brand.

These days, this is essential with MRSA and all the superbugs, e-coli, salmonella, and other viruses around.

When the Philadelphia Phillies played at the Baker Bowl during the 1930s, an outfield wall advertisement for Lifebuoy stated, "The Phillies use Lifebuoy". Recognising that consumers are increasingly seeking to take preventative steps to protect their health, Lifebuoy is democratising access to healthcare. The pH-neutral products include a spray and eco-refill, a general cleaner, antibacterial wipes and an aerosol – all capable of delivering 24-hour anti-bacterial protection.The foams and creams from the Lifebuoy Bar soap leave you clean and refreshed while its sophisticated formulations help to nourish your skin.

Many antibiotics have been tried against MRSA in several trials, but hand washing is still the essence of prevention.The new H for Handwashing CEOs will be children aged between six and 12 with a passion for making a positive impact in their local community – and they’ll be spreading the hand hygiene message to other kids and advocating at the highest levels to help include hygiene into school curriculums.

We used mobile technology to promote handwashing with soap as part of a nutrition program, delivered in partnership with The Power of Nutrition. As Global Brand Lead Khim-Yin Poh explains: “Lifebuoy’s handwashing campaigns continue to raise awareness and have contributed to a large increase in brand power – a measure of brand attractiveness. If you have any queries on how to check this please contact us on 0208 853 1000* and select Option 403 to speak to our Technical Department. g. Google Chrome, Safari) support to delete your browsing history and clear any temporary internet files and cookies, in case these are causing the issue.To realise this vision, we look to consistently innovate and to provide accessible Lifebuoy products to a wide variety of consumers. Alcohol Wholesaler Registration Scheme (AWRS) in accordance with the Alcoholic Liquor Duties Act 1979. If you see this message, make sure you're using a valid card type and entering the card number correctly, without spaces.