Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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The book is terribly outdated and inspires no confidence in young entrepreneurs. While the Life Force 8 examples are valuable, along with the nine secondary forces that drive our purchasing habits, the approaches to marketing to people by conjuring up images of how a product or service will meet one of their powerful, biologically wired needs, these strategies don’t make sense in 2020.

Have you ever stopped to watch a YouTube ad? Most often we skip them, but occasionally, one catches our eye and we listen. What is it about those that hook us? Is there a way to tap into this power? There are a total of 17 theories, and the great part is, they are NOT over-complicated scientific article-style reads. Instead, these theories are written simply enough to learn, AND understand.Simply put, write an ad that appeals to the 5 senses. Better yet, if you can get a ‘sensationalized’ testimonial from a happy customer… you just scored BIG TIME! I hope you have learned the concepts of copywriting and motivated enough to make huge money by applying Drew’s techniques. Cashvertising PDF Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t? Long vs. Short Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. Full Book Name: Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

If you want to sell anything, these are the points that are essential if you hit them in your copywriting, and you will get excellent results. After that, the author points out eight more points, which he called secondary human thought because people are not born with these desires, but people acquire them over time. And these desires are. If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one! All people need a sense of belonging. As a result, they want to hang around people that share their values, or that offer them a particular status. Hence, you can sell your products by linking them to some groups that your customers associate with. All you need is a device with an internet connection and you’re ready to start exploring the world of cash incentives. The document is optimized for easy reading on both desktop and mobile devices, making it accessible wherever you go. My biggest takeaway that I will remember forever is the understand of what people really want, which in this book is coined the “Life Force 8”.Real business success happens when you match the right product with the type of people that really need it. If you’re selling chocolate pastries, for example, you probably won’t appeal to someone with the word “masterpiece in your title. They’re more likely to go for something that appeals to their identity as a chocoholic instead. Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention. The book is broken down into only 4, but VERY conscious opening chapters. Remember, the book ACTIVELY uses the same techniques it teaches, from the titles, to the chapters, and sentence structures. Ad-Agency Secret #13 - Adding questions does help to keep the prospect's interest, but for how long? To me, it'll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer.

Selling is fundamental human interaction. However, most marketers know very little about the drivers that make people buy. The reason: many of the points touched me personally. I was particularly taken with the "Life Force 8" - a list of eight basic needs that all people have. If you know the basic needs, you can save yourself from asking "So what?" when it comes to writing copy that sells. How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. Where to Always Put Your Biggest Benefit --Miss this and you're flushing your ad dollars down the toilet.

I enjoyed Cashvertising but also think that some things have changed in the time since 2008 when Whitman wrote it. The mention of ads in a magazine, for example, feels a bit outdated. However, the principles around human nature and online content are timeless and give great tips we can use even today. Who would I recommend the Cashvertising summary to? How to Install Persuasive Images in People's Brains --Learn how to direct how people think about your products and services. More sales come from these eight motives than every other human want combined. This is because when these needs aren’t met we feel tension pulling us to satisfy them. Hunger, for example, makes us eat, thus fulfilling our need for food. The pattern here is simple:

Sentence-Summary: Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. At the point when you have chosen your strategy, move to developing your message. In print ads, be brief, clear and straightforward. Express the most significant benefits in a few memorable words. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement. Use photographs and illustrations, and create a balance between graphics and text. Appeal to the all five senses. Going Online I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up.Selling is a fundamental activity. Yet, so many people face bad results, because they do not know how to advertise their product properly. This brings up another important point about advertisements. It didn’t matter always what the title of the articles or videos were. I was interested so I was going to buy it anyway.



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