The curved Tuile biscuit, which means “tile” in French, is so named because it resembles the rounded tiles you would see on old French roofs. ReservedSlotData.TimeSlot.DayOfWeekString}}, {{ReservedSlotData.TimeSlotReservation.Day}} {{ReservedSlotData.TimeSlotReservation.DisplayMonth}} Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total. Werner M. Bahlsen, Werner Bahlsen’s youngest son, joins the company. His brother Lorenz Bahlsen already joined in 1973. Centred around its philosophy of ‘Chocolate. Biscuit. And then some’ the advert depicts the biscuits’ power to provide more than expected, by breaking in half to reveal an exciting and unusual scene within its delicious centre.

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Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”. Hermann Bahlsen launched LEIBNIZ Cakes. As it was common practice to name food products after public figures, Hermann Bahlsen named his cakes after Hanover’s well known inhabitant: Gottfried Wilhelm Leibniz (1646-1716). Werner M. Bahlsen (69) withdraws from the Management Board to join the Governence Board of the Bahlsen Group. The current members of the Management Board, Daniela Mündler, Michael Hähnel, Scott Brankin, as well as (starting in the 3rd quarter of the year) Jörg Hönemann, will jointly head future company operations. For the first time in recent Bahlsen history, no member of the Bahlsen family will be on the Management Board. The Governence Board is responsible for the long-term strategic alignment of the Bahlsen Group.Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are:

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The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added. Wheat Flour, Sugar, Cocoa Butter, Cocoa Mass, Palm Oil, Whole Milk Powder, Glucose Syrup, Skimmed Milk Powder, Clarified Butter, Salt, Whey Products ( Milk), Raising Agents: Sodium Carbonates, Diphosphates, Emulsifier: Lecithins, Flavourings, Ground Hazelnuts, Starch ( Wheat), Acid: Citric Acid Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes. Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose.Originally produced in the 1860s, when biscuits were becoming a sweetened commodity, the manufacturers had hoped to name these biscuits after Queen Victoria but her majesty declined to be associated with a commercial product. However, someone in the palace suggested they could be named after her favourite home – Osborne House on the Isle of Wight. In May 2018, the Bahlsen Group introduced its new corporate design as a visible expression of its corporate identity. At the heart of the new design is the "The Bahlsen Family" logo: The new logo features the traditional TET character that has been retrieved and a specially developed font.