Set off on camping adventures with the Barbie camper van, create your own fantasy world with Barbie Dreamtopia and discover what you could be with Barbie careers dolls. Kids can play out all kinds of open-ended dreams with Barbie and Ken, Stacie, Chelsea and Skipper.

We've seen Barbie's history, and we've analyzed the movie...but we haven't yet looked at the marketing efforts by Warner Brothers ® to make the movie a hit.

Side guide

The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign. Then a filter came out where anyone could be on the Barbie movie poster. Celebrities worldwide jumped in on the craze - generating photos of themselves as "Barbies" for the world to see. This is what I can't get over. The power of a color and how it can bring people together or tear them apart. Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette. I felt uncomfortable, emotional (cried), humor (laughed), annoyed, confused, nostalgic. It was an emotional rollercoaster."

Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too. If all this showed how powerful pink could be, some harnessed that power to their advantage. Politicians like Hillary Clinton and Nancy Pelosi embraced pink suits – a way to subtly wield authority while also reassuring that they weren't a threat. This idea was explored in popular culture, too. In Legally Blonde, the pink-obsessed Elle Woods (played by Reese Witherspoon) is dismissed as a dumb blonde – but lands a place at Harvard Law School ( "What, like it's hard?") and graduates top of her class. It's important to note that while Barbie ® and the color pink have had a significant impact on culture, these effects are complex and multifaceted. Why has Barbie ® catapulted into international stardom, grabbed the heart of my barista, and had publications chasing me all week wanting thoughts on the power of color psychology in the film? Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them.Set in yellow gold, the pendant features the Barbie logo, adorned with 1.2ct worth of round cut pink sapphires. We felt that it was important to use the original logo as it captures the spirit, aesthetic and iconography of Barbie.