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a b c d e Brett, Anwar (June 2001). "Team Raider". Starburst. Visual Imagination (274). Archived from the original on 28 May 2011 . Retrieved 11 February 2010. Staff. "Girls of Gaming voting results". AskMen.com. IGN. Archived from the original on 20 July 2008 . Retrieved 24 August 2008. Eidos's German branch and the KMF agency handled marketing for Lara Croft. [116] According to Eidos, no focus groups or scientific studies were consulted when devising the marketing strategy for the character. [117] Eidos marketing manager David Burton oversaw marketing efforts, which attempted to portray the character as attractive and pleasant. However, interaction with the press, especially those in Europe, resulted in less clothing depicted in promotional images. [13] Concerned with diluting Croft's personality, Eidos avoided products it felt did not fit the character. [116] Ian Livingstone, Eidos's product acquisition director, commented that the company declines most merchandising proposals. He stated that Eidos primarily focused on game development and viewed such promotion outside video games as exposure for the character. [118] Following Square Enix's acquisition, Eidos's marketing duties were transferred to the Square Enix Europe subsidiary. [63] [64] As part of the second reboot, Crystal Dynamics planned to align all products, promotions, and media ventures with its new version of the character. [62] Full intel on Call of Duty: Modern Warfare II and Warzone Season 05, out August 2". PlayStation. 27 July 2023 . Retrieved 28 July 2023. a b c d e f g h i j k l m Smith, Jonathan (December 1998). "Lara Swings Again". Arcade: The Videogame Magazine. Future Publishing (1): 46–55.a b c d e Cohen, Mark (24 April 2000). "Tomb Raider". Lara Croft: The Art of Virtual Seduction. Prima Publishing. pp. 122–123. ISBN 978-0-7615-2696-4. Goulter, Tom (5 May 2011). "New Tomb Raider movie gets Iron Man writers. Olivia Wilde denies rumors that she's the next Lara Croft". GamesRadar. Archived from the original on 20 March 2012 . Retrieved 23 August 2011.

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