This later turned out to be fraud carried out by a third-party company, and Mjøndalen IF never received any sponsorship from Irn-Bru, even though the team played the 2009 season with Irn-Bru logo on their shirts. Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.

uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. In Hong Kong, Irn-Bru can be found in selected Wellcome supermarkets, in and around areas where the expatriate population is significant such as the Sheung Wan and Central districts. The firm first commercialised their drink using this new name in 1948 once government SDI consolidation of the soft drinks industry had ended.The UK version of the drink (with caffeine) is commonly imported by speciality retailers, particularly in areas with large Scottish populations. Irn-Bru and other Barr brands including Pineappleade, Cream Soda, Tizer, Red Kola, Barr Cola, and Limeade are still available in 750 ml glass bottles. The drink enjoyed growing success in the country, with its first advertising campaign launched in Queensland in September 2007. It was packaged with a black and orange design, and with the signature man icon with an added image of a fire.

After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S. In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials.It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement. The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland.

There is also a sugar-free version and Irn Bru Xtra, which also has no sugar, containing just 1 calorie per 100ml.The makers of the fizzy drink AG Barr, first added the "old and unimproved" 1901 drink to its line-up in 2019. Rivets was an iron brew drink launched in 1994 [76] by Meri-Mate Ltd of Dundee as competition for A.