Alejandro Gutierrez Champion, co-founder at Mezcal Unión, added: “We believe in the power of transformation through collaboration. This approach has supported both the growth of the brand and of local communities and agave farmers in Oaxaca. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.

Under its new owners, Mezcal Unión will preserve its mission of supporting traditional and artisanal production processes while continuing existing relationships with agave farmers and its network of master distillers in Oaxaca.

El mezcal es una bebida alcohólica producida a partir de la destilación de la piña de agave. Esta bebida milenaria es originaria de México y se produce principalmente en el estado de Oaxaca. En esta región hay varios pueblos que se dedican a su producción y uno de ellos es Santa Catarina Minas. Formally, mezcal has carried an appellation of origin since 1994. Like wine, it has its own geographical indications, which reflect the state and region it’s grown and produced in. It has always had an “it takes a village” quality to it, with communities coming together not only to enjoy it, but help make it. Within Mexico, mezcal is regulated under Norma Oficial Mexicana (NOM) regulations, originally NOM-070-SCFI-1994 (in 1994), by the industry body Consejo Mexicano Regulador de la Calidad del Mezcal A.C. (COMERCAM, the Mexican Regulatory Council for Mezcal Quality). This regulation became law in 2003, and certification began in 2005. [15]

The Johnnie Walker owner intends to maintain the sustainable credential of the brand, with the founders remaining with the business and the brand continuing its existing relationship with agave farmers and master distillers. The business was launched in 2011 by a group of Mexican entrepreneurs with a strategy to develop the category and also preserve traditional production methods. Alejandro Gutierrez Champion, Mezcal Unión co-founder, commented: “We believe in the power of transformation through collaboration. This approach has supported both the growth of the brand and of local communities and agave farmers in Oaxaca. Mónica Michel, marketing and innovation director for Diageo in Mexico, said: “Our story with Mezcal Unión began with a distribution partnership in 2016 and we are now taking it to a new level.El mezcal de Santa Catarina Minas es reconocido en todo el mundo por su calidad superior. Esta bebida es una expresión de la cultura y tradición de Oaxaca. Por esta razón, este pueblo es conocido como el lugar donde se produce el mejor mezcal en México. Además, es un destino turístico ideal para aquellos que quieren experimentar el sabor auténtico del mezcal de Oaxaca. The production of mezcal moved from the coastal river basins of the Río Grande de Santiago to the inland ravines by the early 1700s to evade the prohibition on spirits production, as well as to take advantage of the larger numbers of wild agave plants in the interiors. The plants used expanded to highland cultivars of Agave angustifolia, as well as Agave rhodacantha in Jalisco, and Agave hookeri in Michoacán. [10] Diageo has worked with Mezcal Unión for the past five years, growing the Oaxacan brand’s distribution in Mexico, the US and beyond. Now the international firm has agreed to buy the mezcal’s parent company, Casa UM, for an undisclosed sum.

Mezcal Unión was founded in 2011 by a group of Mexican entrepreneurs with the aim of growing the category and keeping traditional production methods alive. The literal translation of mezcal is ‘oven-cooked agave’, the only real difference between mezcal and Tequila is that mezcal is not regulated to the 5 states, like Tequila is. It is predominantly made in the southern state of Oaxaca and unlike Tequila it can be made from any type of agave plant native to Mexico, but not blue. It is categorized from blanco, through to extra añejo in the same way Tequila is and has grown massively in popularity recently. The production and ageing, all the way through to the bottling is generally the same as Tequila. En México existen al menos 7 especies de agave cultivadas y silvestres que son utilizadas para la producción de mezcal. Entre los agaves mezcaleros destacan el “espadín” ( Agave angustifolia Haw.), que es el más cultivado y utilizado para la fabricación del mezcal. En orden de importancia le siguen el “arroqueño” ( Agave americana L.), el “cirial” ( Agave karwinskii Zucc.) y el agave “barril” ( Agave rodacantha Zucc.), el “mexicano” ( Agave macrocantha) y el maguey “cincoañero” ( Agave canatala Roxb). Entre los más famosos y apreciados agaves silvestres por la calidad del mezcal que se obtiene está el “tobala” ( Agave potatorum Zucc.)."Las nuevas fronteras para la acumulación de la industria del agave en la región mixteca". Radio Zapatista (in Mexican Spanish) . Retrieved 14 March 2021. This means drinkers will trust the beers to deliver great taste while also being produced in keeping with our ethos of brewing sustainably and using local ingredients. Presently, Mezcal Unión crafts two kinds, both sourced from agave grown in San Baltazar Guelavila, Oaxaca. El Joven is from 8-to-20-year-old plants, specifically the Espadín and Cirial varieties. El Viejo uses Espadín and Tobalá agave of the same age. We are proud to have delighted consumers with an excellent artisanal mezcal and are confident that as part of Diageo, one of the largest and most respected spirits companies in the world, Mezcal Unión will continue to support development of the category, open doors to new markets and strengthen our brand mission.” Inaugura URO XII Feria Internacional del Mezcal"[XII International Festival of Mezcal opens] (in Spanish). Oaxaca: State of Oaxaca. 20 July 2009 . Retrieved 19 October 2009.

Mezcal Real Minero: Esta fábrica se encuentra en la comunidad de San Dionisio Ocotepec, a unos 40 kilómetros de la capital de Oaxaca. Esta fábrica produce mezcal tradicional y mezcal artesanal. Sus mezcales tienen un sabor único y son muy populares entre los amantes del mezcal. The mash is allowed to ferment, the resulting liquid collected and distilled in either clay or copper pots which will further modify the flavor of the final product. [5] The distilled product is then bottled and sold. Unaged mezcal is referred to as joven, or young. Some of the distilled product is left to age in barrels between one month and four years, but some can be aged for as long as 12 years. [18] [9] Mezcal can reach an alcohol content of 55%. [18] Like tequila, mezcal is distilled twice. The first distillation is known as ordinario, and comes out at around 75 proof (37.5% alcohol by volume). The liquid must then be distilled a second time to raise the alcohol percentage. Traditionally, mezcal is handcrafted by small-scale producers. [4] A village can contain dozens of production houses, called fábricas or palenques, [5] each using methods that have been passed down from generation to generation, some using the same techniques practiced 200 years ago. [25] This is an important difference with tequila which is nowadays mostly produced industrially. [26]We are delighted to continue working with its founders and welcome this brand to our Reserve portfolio, which includes exceptional brands across exciting and fast-growing categories like tequila and mezcal,” she added. Similar to wine, each bottle reflects the unique terroir of the region where it was distilled, with each producer using their own artisan methods.”