University of Manchester". The Hitchhiker's Guide to the Galaxy: Earth Edition. 16 October 2006 . Retrieved 3 November 2014. The Toblerone logo shows a snow-capped mountain peak. This is the Matterhorn, the peak of the Pennine Alps. It is shaped like a pyramid with four sides facing different cardinal directions. Rumor has it that it was its view that inspired the triangular chocolate. Why the Matterhorn? The city of Bern, where Toblerone was founded, is not far from this famous peak. The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. Max E. Baumann, the son of Emil Baumann, was made director of this new division. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz. The interior of the Tobler factory in Switzerland was the location where the title sequence of Willy Wonka & the Chocolate Factory was filmed. However, the majority of the film was produced in West Germany. [33] The company made a rare outing into television advertising last October with an ad created by Ogilvy Advertising showing a young woman in a boat travelling along a river of honey and liquid nougat, while a man in shorts and an Alpine hat chopped up pieces of Toblerone.

things you probably didn't know about the Toblerone chocolate bar". Cool FM. Archived from the original on 9 November 2016 . Retrieved 9 November 2016. The factory that first began to produce chocolate bars with almond nougat is located in Bern. The Swiss capital, in turn, is known as the city of bears. Historically, even its coat of arms looks like a heraldic shield with a bear. By 1920, the popular Toblerone recipe already faced competition from other manufacturers, for instance from another Swiss manufacturer, Cailler, who launched the Chocmel tablet that year. [26] Another comparable chocolate made in Switzerland (in this case both for the ingredients and shape) is Mahony, produced by Frey. [27] [28]Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. [8] The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern. [10] Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Toblerone was thus the first patented milk chocolate bar. [11] It is probably also one of the oldest candy bars using milk chocolate, although not the very first one; the Branche, another iconic product of the Swiss chocolate industry, had been launched a few years earlier. [12] Theodor Tobler, Swiss World". Swissworld.org. Archived from the original on 6 June 2011 . Retrieved 11 February 2016. Toblerone maintains peak performance". Confectionery Production. 26 July 2019. The product has encountered rivals during its 111 year history, including a similar Kolumbo bar in Croatia, and Swiss company Chocolate Frey's triangular Mahony bars. Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned. According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows:

Toblerone ( / ˈ t oʊ b l ər oʊ n/ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand [1] owned by Mondelez International (originally Kraft Foods). It is produced in Bern, Switzerland, [2] was sometimes manufactured elsewhere in the past, and is planned to be made in Slovakia from the end of 2023. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate.Some early advertisements for Tobler chocolate appeared in the international languages Esperanto [14] and Ido. [15] The mountain on the logo of the Swiss brand repeats the outline of one of the alpine peaks – the Matterhorn. Somewhere nearby is the city of Bern, where Toblerone is from.

Olivennes, Hannah (8 November 2016). "Toblerone Alters Shape of 2 Chocolate Bars, and Fans Are Outraged". The New York Times . Retrieved 9 November 2016. The big problem is, yes, it has several great brands with international sales but distribution is limited compared to Mars or Cadbury,” he says. “To increase reach it would have to invest in distribution.” The increase in sales from improved distribution may not offset the investment made, especially when “Kraft is obviously making money without any effort,” he adds. The Whitworth Park Residencel". Our Manchester - Manchester History Net. Archived from the original on 3 November 2014 . Retrieved 3 November 2014. Chrystal, Paul (2021). Rowntrees: The Early History. Pen & Sword Books. p.62. ISBN 9781526778925. Prudently, Theodor Tobler and his then company, Tobler AG, applied for a patent in 1909 in Bern to cover the manufacture and shape of the bar, and Toblerone thus became the first patented milk chocolate bar. The official who gave the authorising singature was one Albert Einstein who was working in the Swiss Federal Institute of Intellectual Property in Bern at the time.In the past it was manufactured in other locations including Bedford in England, and Dundee in Scotland from the 1930s up to 1969. [23] In the 1970s and 1980s, it was manufactured under licence in Yugoslavia by Kraš in Zagreb (now in Croatia). [ citation needed]