Paul Mitchell is a pioneer in cruelty-free, working since 1980 to be the first professional beauty company to publicly stand up against animal testing. The brand is so animal friendly that they also produced their animal care range in 2006. John Paul Pet has a wide range of animal care products from shampoos, detangling spray to Ear and Eye wipes. All formulated with cruelty-free and safe for animal ingredients.

In 1980 two friends, Paul Mitchell and John Paul DeJoria came together to launch a revolutionary haircare brand. The brand created a hair care system with three products. Great tools are essential to supporting great talent which inspired the duo to create the best professional haircare products with both the hairdresser and client in mind.The brands now vast range of products covers everything from their original products, made with Hawaiian awapuhi which helps to balance moisture of hair to kid friendly formulas. An amazing top tip from the Paul Mitchell team is that their shampoos and conditioners also double to be used on skin to cleanse and moisturise.