And if it came down to a choice between David Beckham and Leonardo Di Caprio, brands would be better served by ol’ Golden Balls. Leo Messi and Cristiano Ronaldo are more influential than Justin Bieber and K-Pop group BTS, for example. As for Grealish, his Instagram espouses ambassadorships for Puma football boots and Bose headphones. Liverpool have been told they cannot be discounted from an incredible deal to sign Kylian Mbappe this summer, with one iconic former star outlining how a deal could be done and why his arrival would be viewed as “game-changing” for Jurgen Klopp.

Athletes’ careers are notoriously short and exposure to a non-sporting audience can expose them to brand new revenue streams. Athletes are now cool in a way they have rarely been before – that is to say, cool to people that are not necessarily interested in sport– and they’re proving good investments. Jurgen Klopp’s side have been linked with a potential move for the France international ahead of the summer transfer window with Mbappe out of contract at PSG at the end of June. One of those who reckons a move to Anfield could yet materialise is former Reds star Jan Molby; the Dane still remaining something of a cult hero on Merseyside for those lucky enough to see him patrol their midfield in the 1980s. Image rights have become a massive sticking point, too – an athlete might have already sold them to their club, meaning any new deals have to align with the team’s existing sponsors – and then there is the fact they are an athlete, and their schedule is dictated by a number of imperious third parties (teams, leagues, coaches, etc.

Etsy’s 100% renewable electricity commitment includes the electricity used by the data centres that host Etsy. Seeing an opportunity to align themselves with a wholesome, handsome, talented icon, Burberry pounced in late 2021. PSG’s renewal offer is worth around €70m-gross per-year and relatively similar to the existing contract Mbappe is on. Thousands of unique comforters, duvet covers, throw blankets, and pillows for adults, teens, kids, and college students. And with Klopp seemingly prepared to ‘offer Mbappe the Anfield throne’, there is a very small, but growing, pool of people who believe Mbappe could end up on Merseyside.

For me, he is the best player in the world, that’s the truth at this moment in time,” Al-Khelaifi told RMC Sport. Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.There is a reluctance from Real to sign Mbappe and pay his substantial wage during a period he won’t be with the club, potentially leading to any contract being dated for later over the summer. But over the last couple of years, sportspeople have emerged as a must-have for any luxury brand’s roster. Real’s proposed wages to Mbappe are similar to PSG’s renewal offer and it’s not thought any Premier League suitor would go much higher. I rolled the cookies into balls and set the air fryer to 180ºC for 5-6 minutes which absolutely flew by. Paris Saint-Germain forward Kylian Mbappe would be a “game changer” of a signing for Liverpool, according to Reds legend Jan Molby.

Al-Khelaifi continued: “I have a good relationship with Kylian, he is a big player, personality and man. There have been reports that Liverpool have ‘joined the auction’ for Mbappe but Real Madrid have still consistently been touted as the favourites for his signature. Sports is a tremendous source of inspiration for our Maisons,” announced Bernard Arnault, the group’s chairman and chief executive officer. The France international is out of contract in the summer and is attracting interest from Real Madrid and Liverpool with the former understood to be favourites for his signature.But Hogarth realised that there was an untapped ambassador market, especially for fashion brands looking to speak to young people. Jacobs wrote in his Caught Offside column earlier this week: “Kylian Mbappe is intent on playing at both Euro 2024 and the Olympic Games in Paris. Au terme de la séance de tirs au but, c'est la Cöte d'Ivoire qui se qualifie pour les quarts de finale de la CAN 2023 en disposant du Sénégal, tenant. Understandably, PSG are clearly not willing to part with the player without a fight and the French giants’ president Nasser Al-Khelaifi has made clear his team’s plans to retain Mbappe’s services.