This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: unknown. Please help improve this article if you can. ( October 2023) ( Learn how and when to remove this template message) Fairy is also sold in Germany: in 2000 it was briefly renamed Dawn (the brand used in the North American market), but, after sharply declining sales due to an unfamiliar brand, the Fairy name was revived in 2002. [ citation needed]

Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [1] and is now used on a number of P&G products in various markets.Simón Ruiz, Alfonso (28 August 2014). "Fairy, el lavavajillas del pueblo de Villarriba". Cinco Días (in Spanish).

Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert". Tellyads.com. 26 September 2007 . Retrieved 25 January 2012. In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden. [8] Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns, Villarriba and Villabajo, compete for the best paella at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United Kingdom, Germany, Russia, Portugal and Greece, and was even the inspiration for a television series titled Villarriba y Villabajo. [12] Morávek, Daniel. "Víte, jak vznikl název Jaru? Podívejte se, jak se mycí prostředek měnil v čase" (in Czech). Internet Info, s.r.o . Retrieved 2016-10-13.

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Because the dishes are a chore that has to be done, most people never think twice about what’s in a bottle of washing-up liquid. Nevertheless, a product like this can still add to the total toxic load of your body though its use and through is presence in the environment. In Egypt, Fairy competes with Henkel's Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from Egyptian television soap operas emphasizing its strength (which it claims is four times higher than Pril). [ citation needed] In the United Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow. [3] Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking baby. It is closely related to the Dawn dishwashing product range sold in the USA and to Dreft, Yes and JAR brands used by P&G in various European and international markets. Among the tonnes of cleaning products we pour down the drain each year are toxic substances that are not processed adequately by sewage treatment plants or septic systems. Although Fairy claims to be biodegradable and complies with EU guidelines in this regard, it can hardly be considered good for the environment. For a detergent to be considered biodegradable by the EU, it need only break down by 660 per cent within 28 days. During those 28 days, residues from detergents and surfactants can build up and cause significant, long-lasting damage to humans, animals and the environment.