Wave 2 is a denser and more confused version of its predecessor that isn’t sure whether it’s a summer cologne or a manly musk bomb – and sort of fails to achieve either in the process. Jake is one of those fragrances that would be considered a masterpiece if it had been produced by a niche, trendy brand – for the price, this is an unbelievable offering. Top Notes: Fragrance and body care products are an important component of the Hollister Co. brand, and the fragrances are popular with the youth market. Hollister is tied to a culture of beach life and surfing. They don’t focus on surfing itself, but more on the social scene and community built around it. It’s for the sort of man who has got his act together, and achieved some success – but is still innovative and thinking outside the box.

This spicy-sweet fragrance is daring and fresh. I sprayed it at 8 pm before I went out and I could still smell the base woods notes on myself the next morning.Hollister cologne is very good for this price range. While plenty of budget colognes either smell pretty synthetic or don’t last very long, the best Hollister fragrances are natural-smelling and long-lasting. The scent opens with a blast of coconut and melon. These watery sweet notes are delicious, and let you know this is an easy-going fragrance right from the jump. There’s also a touch of citrus in the top notes that I can’t quite place- but it’s either lemon or lime. I just can’t help but feel like this fragrance is missing something, like a stand-out note. It’s a little too generic for me. Just softly sweet with a spiced woodsy base. For a budget cologne, it’s pleasant enough – but it doesn’t stand out from the crowd enough for me. Hollister Co. is an American clothing retailer aimed at consumers age 14-18. It was founded in July 2000 and is a division of the larger retail family of Abercrombie & Fitch.

Aquatic fragrances aren’t known for their performance, but I was impressed by the lifetime of Festival Vibes. This stuff just lasts and lasts and lasts. You’ll get 8-9 hours, no problem. They offer blends designed by master perfumers such as Gino Pecontino and Steve DeMercado- who have worked on some of the best Guess colognes. However, the real fun for me is in the base of the fragrance. There’s a deep and earthy scent of dried driftwood, heated by the summer sun.The combination of rugged driftwood with that decadent vanilla accord offers just the right amount of sweetness. It balances the blend in a way that’s both musky and sensual. The opening is a dash of sharp, zingy citrus – like a twist of lime in soda water. It’s energizing and invigorating and screams sunshine. But underneath it all, you have got a rugged and earthy undertone of beach driftwood. Longevity and projection are pretty impressive, too. Just a couple of sprays will keep you emitting nicely all night. Even though Free Wave is marketed as an Eau de Toilette, I’d have guessed it was an Eau de Parfum.

There’s also the addition of a tangy ginger note that gives a spiced quality. It’s not overpowering, but it’s definitely central. It’s for a man who doesn’t take himself too seriously but wants to let people know he looks after himself. He’s probably the group leader, deciding which bands to see and making sure everyone is having a good time.The pineapple feels like a nod to Aventus by Creed. It’s an under-utilized favorite note of mine and I’m glad to see an affordable, quality representation of it here. I love niche notes like these, and it makes Festival Vibes a real option as a signature fragrance. This spiced, woody scent is a sure-fire crowd-pleaser. It’s fresh and oceanic in the top notes, but still rugged and masculine in the base.

Wave is a personal favorite of mine that is best for summertime. This fresh aquatic fragrance is very refreshing on hot days, with a bamboo opening and a soapy-clean drydown. How long does Hollister cologne last? The sweetness makes me think it would be a little too cloying to wear in high heat, and the subtle touch of warm spice in the dry down would have me leaning more toward coolers nights as the name suggests.

It’s the sort of fragrance you’d wear to a beach date to project rugged sexiness and sunshine confidence. SoCal speaks to masculinity that isn’t aggressive, but still knows how to handle itself. Hollister colognes are produced in collaboration with world-renowned noses, which would explain their quality. First up, the opening. It’s very sweet, to the point of coming off a little synthetic. The fruitness in the opening is sharp and overboard to the point of being offputting. On the other end of the spectrum, make sure you avoid Wave 2 if longevity is a primary concern. I could barely smell it after the first half hour. How much does Hollister cologne cost? It’s youthful and fun-loving, but not juvenile by any stretch. Think “white t-shirt and shorts” sort of vibe- but the guy is a chiseled surfer.