In 2014, the recipe for Fizzy Vimto was changed to include artificial sweeteners, acesulfame potassium and sucralose. [ citation needed]

Where most only saw dismay and hardship, John Noel Nichols saw an opportunity to capitalise on the Bill, deciding to set up his own wholesale druggist and herb import business and creating a new ‘health’ herbal tonic that gave the drinker “ Vim & Vigour“. Vimtonic was born. Is Vimto Suitable For Vegetarians and Vegans?". vimto.co.uk. 4 February 2023. Archived from the original on 4 February 2023 . Retrieved 28 September 2023.

The Middle East

Brewery History: 118, pp. 26-40". www.breweryhistory.com. Archived from the original on 22 March 2023 . Retrieved 22 March 2023.

Vimto International makes up 22% of our revenue. Our flagship product overseas is Vimto double strength cordial. With 35 million bottles sold during Ramadan, it’s a phenomenal piece of business. Famous Vimto monument gets a makeover". Manchester.ac.uk. Archived from the original on 18 May 2015 . Retrieved 14 May 2015. . Vimto is also manufactured under licence in Saudi Arabia, in Dammam city, Yemen, The Gambia, and Ghana. A Sunday Times article in 2007 claimed it to be the most popular drink during the holy month of Ramadan in some Arab countries. [11] Vimto is incredibly popular in the middle-east – especially during Ramadan where sales can represent up to 50% of the annual turnover. Vimto is also available in a summer flavour, containing ingredients such as orange and apple, both of which are cordial products. Vimto was the UK's fastest-growing soft drinks brand by value in 2006 (as measured by Nielsen Corporation). [ citation needed]Later shortened to the much easier to say ‘Vimto’, the new tonic was shipped out to small shops, outlets, cafes and ‘temperance’ bars – non-alcoholic bars that had become popular in recent years. The drink was a massive success, in part down to its unique taste – using a blend of herbs and spices that is still a closely guarded secret today. In Ghana, Vimto is manufactured under licence by Coca-Cola Bottling Company of Ghana Ltd. [20] See also [ edit ] In June 2023, Vimto launched an energy drink, called Vimto Energy. [7] It is currently available as a normal version with sugar and a sugar free (zero) version. [8] Manufacture [ edit ] In fact, in the Arabian Peninsula, Vimto has now managed to achieve over 80 years of dominance as the beverage of choice for the sunset feast (iftar) during the Islamic holy fasting month of Ramadan, as well as enjoying a 90% market share in the cordial drinks market in Saudi Arabia. Ghana: Coca-Cola Launches Vimto Soft Drink in Kumasi". Allafrica.com. Archived from the original on 10 August 2014 . Retrieved 20 November 2021.