Embark on a modern-day munch with our contemporary chewy bars that offer a fresh, flavorful chewy chase:

Home Bargains shoppers have been left divided over a new 99p drink that some are saying is 'far too sweet'. Journey Through Time with a Confectionery Icon: Immerse yourself in the delightful and nostalgic world of Swizzels Matlow, a cherished gem in the crown of British confectionery. Established in 1928 in the heart of Derbyshire, England, Swizzels Matlow stands as a testament to nearly a century of sweet-making excellence. The company's name, Swizzels Matlow, combines the surnames of the founders, Mr. Swizzels and the Matlow brothers, who embarked on this sugary adventure together. Of course, the full ingredient list does differ from product to product, so let us take a closer look at each one for reference. At Princes, we are constantly keeping an avid eye on the market and recently spotted a gap for a sweet confectionery range of squash which would appeal to the whole family,” Princes head of commercial drinks, David Boyle said.

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Fruit Salad Sweets: Unravel a fruity fiesta with this chewy bar, a sweet salad of vibrant fruit flavours. And it certainly seems to be a promising launch as research carried out by KICR revealed that 94% of consumers said they would either probably or definitely buy at least one of the flavours, with the range seeing a particular appeal to the 18-45 age group.

SWEETS brand Swizzels has branched out into the soft drinks market with new squash diluting juice variants. According to IRI data, Squashies is the UK’s number one sugar confectionary brand and sells 158 bags every minute. A Taste of Tradition with a Twist of the New: In our collection, you will find the essence of Swizzels Matlow's dedication to quality and joy. Each sweet is a blend of time-honoured recipes and contemporary flavours, ensuring there's something for every taste and occasion. Swizzels has teamed up with Princes to launch a range of squash drinks inspired by its best-known confectionery brands. Produced by tinned food and drink brand Princes, the new Swizzels Squash is available now in five flavours, with two new flavours also set to be coming soon.Swizzels Mini Bars: A mini munch offering a mighty chewy charm, these mini bars are a sweet petite treat. Revisit the sweet simplicity of yesteryears with our classic chews, a mini-mouthful of iconic chew: