Most brands don’t use this process because it’s far more expensive. “It's much cheaper to use lower–quality ingredients, and use additives to change the flavor and make it more palatable,” Teddie explains. It has since gained listings in 3,000 distribution points, including 600 Holland & Barrett stores, Whole Foods and Planet Organic, as well as M&S sushi counters and food-to-go operators such as Joe & the Juice. He and his brother Levi met Ms Poster, originally from New York, when they all attended university in Pennsylvania. The trio identified a business opportunity for a healthier plant-based energy drink that avoids the post-caffeine crash often associated with other energy drink brands.

The caffeine from green tea lasts 4 to 6 hours, versus 1 to 2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash. PerfectTed was created with a mission to transform the energy industry with delicious drinks, using simple, 100% natural ingredients with no additives, preservatives, or added sugar, just all-natural energy. Powered by organic, ceremonial grade matcha, an antioxidant-rich, Japanese matcha green tea, PerfectTed contains 80mg caffeine (equivalent to a Red Bull or small cup of coffee) and a more enduring and stable energy source. A friend mentioned that matcha was caffeinated and it had loads of other health benefits. Obviously, this sounded way too good to be true but when I did try it, it really had a almost life changing effect on me."

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Mr Levenfiche added that “Steven Bartlett especially was a big inspiration to us in starting the brand. For us to get such a positive response from him and for him to say how much he respected us as entrepreneurs meant the world.”

She and the Levenfiches live together in London and are regular Hampstead Garden Suburb Synagogue congregants. After six months sourcing the highest quality organic, ceremonial grade matcha from farms across Uji, Japan, they fused the powder with fruit juice for a "refreshing caffeine fix with a stable energy peak". Marisa is responsible for advertising and marketing, Teddie for operations and sales, and Levi, also a UCS alumni, for the financial side of the business, making them the perfect team – or make that perfect match(a).Strategy: like marathoners plan the pace of each mile to optimize for energy, entrepreneurs must tactically balance resources and timing to have the biggest impact. The first UK-based energy drink to win a Great Taste Award, PerfectTed Matcha Green Tea Energy Drinks are available in three unique flavour combinations of matcha green tea, lightly sparkling water and real fruit juice, the range includes: I have suffered with ADHD and anxiety for years and I used to consume loads of caffeine from coffee and energy drinks during college," she said. Available in three unique flavour combinations (Pear Ginger, Apple Raspberry, and Pineapple Yuzu), the team sources its single origin, organic, ceremonial grade matcha from Uji, Japan. This premium quality matcha features a sweet, umami flavour, and a bright green hue (unlike poorer substitutes – which can be bitter, grassy, and insoluble). Its three-strong range is made using 100% natural ingredients, with no additives, preservatives or added sugar. The combination of matcha green tea, sparkling water and fruit juice gives each can 80mg of caffeine, which is equivalent to a Red Bull.

Marisa Poster, and brothers Teddie and Levi Levenfiche met at Ivy League at the University of Pennsylvania. We produce in Devon. We’ve been there from the beginning, they’ve scaled up with us and they’re incredible partners. JD: Where is currently your biggest market and which consumers are you targeting? This all-natural energy drink contains juicy pear, working in sweet harmony with a satisfying zing of ginger. Part of their commitment to supply chain transparency also includes being Rainforest Alliance certified, which means that independent third parties audited their supply chain and determined that the product was produced according to “the three pillars of sustainability: social, economic, and environmental.”Marisa says she has long been aware of the relationship between food and the body. Aged 17 she had a tumour in her hip. “I really started to focus on my diet and healthy food, as what you put in your body is so intrinsically tied to your health.” Mr Bartlett said that “once in a while, you have entrepreneurs come into the den that you just have a huge degree of admiration for. And the journey you’re on as young entrepreneurs is a similar journey that I’ve been on as well.” This weekend, Teddie and Levi absolutely CRUSHED the Florence Marathon in just 3hrs 25mins (while I cheered them on, very comfortably, from the sidelines ☺️).

In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people. How’s that going? “We have been working with Steven very closely,” says Teddie. “He’s an amazing supporter of the brand. We’re such huge fans of him and it’s through listening to his podcast that we have been able to get through the challenges of the first 16 months in business, so to have him on board as an investor, mentor and adviser is immensely helpful.” He adds: “There’s definitely an extra element to our brand now as everything we do is a reflection of Steven and his own brand – we’re incredibly motivated to prove him right for investing in us.” But we had put a ton of money down to launch the drinks at the London Coffee Festival as an alternative to coffee. We had no other option but to use the larger tank, which would produce about ten times the volume of the trial tank. So, it was pretty daunting and very overwhelming at the time but we were able to navigate it and got through it.

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Energy drinks start-up PerfectTed has secured high-profile investment following an appearance on Dragons’ Den. just like I’ll miss the day-to-day of scaling PerfectTed if and when this chapter ends (hopefully not for a while lol). PerfectTed’s three-strong range is made using00% natural ingredients, with no additives, preservatives or added sugar