Vitamin Well will clearly fill a gap in the UK market, satisfying the increasing consumer demand for healthier alternatives. It’s already a proven success throughout Europe, including the Nordic countries, Germany, Switzerland and many more. In short, we are so excited to finally launch in the UK as well.” says Amy Banerjee, Head of Marketing at Vitamin Well UK. Elevate is a pineapple and wild strawberry-flavoured drink, containing folic acid, magnesium and zinc to support immunity and muscle function. Developed as a “smart andhealthy alternative to sodas”, Vitamin Well launched in Sweden in 2008 and is currently available in 40 markets. It is the parent brand of energy drinks challenger Nocco and protein bar maker Barebells, both of which are already available in the UK.

Hydrate, meanwhile, is claimed to deliver the “refreshing taste of rhubarb balanced with strawberry”. It contains vitamin C to reduce tiredness, along with biotin, niacin and zinc, which support skin health. Thirst-quencher” Recover offers notes of elderberry flowers and peach. It contains folic acid, magnesium and pantothenic acid, to reduce tiredness and support healthy metabolism. Vitamin Well was developed in Sweden to be a modern, healthier, and tasty alternative to sodas, juices and other sugary drinks. The non-carbonated, low-calorie beverage comes fortified with a wide range of carefully selected vitamins and minerals, has less sugar than many other popular drinks and is preservative-free. All Vitamin Well bottles are made from 100 percent recycled plastics and are recognised by their minimalistic Scandinavian design.

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Vitamin Well is a Swedish functional drink with vitamins and minerals – developed as a smart and healthy alternative to sodas, juices, and other kinds of sugary drinks. All Vitamin Well beverages are characterized by their vitamin and minerals, lower sugar content, great flavours, and Scandinavian design. Elderberry flowers meets juicy peach in this thirst quencher. Recover contains vitamin B12, folic acid and magnesium which all contribute to the reduction of tiredness and fatigue. Magnesium also contributes to electrolyte balance. In addition, Recover contains pantothenic acid that contributes to normal energy-yielding metabolism.

Micrograms – a microgram is 1 millionth of a gram and is usually spelt out as μg or mcg. 1,000 micrograms is equal to 1 milligram. The Swedish success story Vitamin Well enters the UK market with four distinct great-tasting flavours, all non-carbonated, low-calorie, and enriched with versatile combinations of vitamins and minerals. The beverage comes in bottles made of 100 percent recycled plastics. Most people should get all the nutrients they need by having a varied and balanced diet, although some people may need to take extra supplements. What this guide covers

Elevate comes with a bright and fresh taste of pineapple in combination with wild strawberry. It contains vitamin B12, folic acid and magnesium, all of which help reduce fatigue and exhaustion. Elevate also contains zinc which contributes to the normal functioning of the immune system. In addition, magnesium contributes to normal muscle function. The drinks would “fill a gap in the UK and Irish markets, satisfying the increasing consumer demand for healthier alternatives” said Vitamin Well UK&I head of marketing Amy Banerjee.

They are: Elevate, Hydrate, Recover and Reload. All four drinks contain vitamin B12 to “reduce fatigue”. Vitamin Well will be available in store at WH Smith, Third Space, Total Fitness, Everlast Gyms, We Are Padel, The Padel Club, Stradford Padel and Surge. With a taste of lemon and lime, Reload contains magnesium which contributes to the electrolyte balance and vitamin B12 which contributes to normal energy-yielding metabolism. Reload also contains vitamin D which contributes to the maintenance of normal muscle function and zinc which contributes to the normal function of the immune system. About Vitamin Well Hydrate delivers a refreshing taste of rhubarb balanced with strawberry. It contains vitamins C and B12 which contribute to the reduction of tiredness and fatigue. It also contains biotin, niacin and zinc which contribute to the maintenance of normal skin.

Finally, Reload promises “a taste of lemon and lime”. The drink comprises magnesium, vitamin D and zinc to support metabolism, muscle function and immunity. International Units, which are sometimes used to measure vitamins A, D and E – and usually spelt out as IU. The conversion of milligrams (mg) and micrograms (μg) into IU depends on the type of vitamin When the first bottles were introduced in Sweden in 2008, it became clear that Vitamin Well would become extremely appreciated by conscious consumers as well as anyone looking for a refreshing drink with great taste. Today, Vitamin Well is an unthreatened market leader in Sweden and has also become a consumer favourite in many other European markets. It’s now launching in the UK with four flavours; Elevate, Hydrate, Recover and Reload. Vitamins and minerals are nutrients your body needs in small amounts to work properly and stay healthy.

Use these links to find out what these nutrients do, how much of them you need, how to ensure you get enough, and what the risks are if you take too much. UnitsVitamin Well, the Swedish functional food & drink supplier, has established a UK arm with the aim of increasing distribution for its two on-the-go sports nutrition brands.