a b " 'Yassssss, empty the shelves!': Irn-Bru fans react to return of original recipe". Scotsman Food and Drink. 23 October 2019 . Retrieved 15 October 2021. Irn-Bru was the only soft drink on sale at the 2021 United Nations Climate Change Conference (COP26) in Glasgow, Scotland, due to a sponsorship arrangement. Member of the US House of Representatives Alexandria Ocasio-Cortez tried Irn-Bru at COP26 and said she loved it, and that it tasted just like the Latino soda Kola Champagne. The response from others at the conference ranged from strong dislike to strong like. [36] The volume of editorial and opinion publicity the drink gained on social and print media was described as "the summit's surprise", coverage worth millions. However, AG Barr's share price remained relatively flat at the time. [37] Production [ edit ] Designer Chris Mitchell went on to develop the stylised Strong man character brand icon which replaced the older label and is still in use today.

McCowan's also produced Irn-Bru Bars, chewy, fizzy, bright orange confectionery bars which taste strongly of Irn-Bru, though production ended in late 2005. Irn-Bru sorbet is available in some speciality ice cream shops in Scotland. [62] Irn-Bru and others [ edit ]Irn-Bru Foetus Campaign Leaves TV Viewers Fizzing". The Scotsman. 15 June 2003. Archived from the original on 26 July 2012 . Retrieved 29 June 2009. Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. [16] It is also the third best selling soft drink in the UK, [17] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S.A. entered into a joint venture with Coca-Cola in 1999, giving up all rights to the name outside Peru) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. [19] Old small bottle of Irn-Bru Statistics: 1998 Complaints Resolved (Public and industry)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 6 December 2008. Irn-Bru 32 campaign leaves a sour taste". Glasgow Herald. 25 March 2006. Archived from the original on 29 January 2018 . Retrieved 28 January 2018.

Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. a b "Irn-Bru signs Russian deal". BBC News. 29 January 2002. Archived from the original on 29 January 2016 . Retrieved 13 November 2021. Some claim the trio will never travel on the same plane, just in case. 9. Irn-Bru is made not just in Scotland but also in Russia and is exported to countries all around the world Picture: Irn-Bru

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Food and Nutrition | Caffeine and Carbonated Soft Drinks". Health Canada. 27 July 2010. Archived from the original on 28 January 2012. saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max. But how much do you really know about Irn-Bru? Here are 16 facts you (probably) didn't know: 16 things you (probably) didn't know about Irn-Bru 1. Barr's dropped (most of) the vowels in 1946 It wasn't always called Irn-Bru. Picture: TSPL In 2007 the ‘Made in Scotland from Girders’ campaign was awarded ‘Best Advertising Slogan of the Last 21 Years’ at the Scottish Advertising Awards. 8. Only three people in the world know its recipe

Connelly, Tony (24 July 2016). "AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax". The Drum. Archived from the original on 3 December 2017 . Retrieved 2 December 2017. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew Irn-Bru was born and the rest they say, is history. 2. Barr's sells around 20 cans of Irn Bru every second A time line of Barr's Irn-Bru designs starting in 1901. Picture: Contributed Irn-bru unveils biggest ever marketing drive in Scotland". The Drum. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. Barr, Robin R; Jephcott, Mark M (1 January 2001). Robert Barr 1875 to 2001. Macclesfield: AG Barr plc. ASIN B0012T6H4G.

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Irn-Bru is manufactured under licence in five factories in Russia alone by Barr's partner, the Moscow Brewing Company. In the early days of Irn-Bru, a long-running advertising campaign was undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting from the 1930s to the early 1970s. Foodborne Biological Hazards". Food and Drug Administration Compliance Program Guidance Manual (PDF). Food & Drug Administration. 9 November 2008. p.37. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed.

IRN-BRU Musical ad". Youtube.com. 30 April 2009. Archived from the original on 5 May 2016 . Retrieved 14 November 2012. Known for their smart and often hilarious adverts both on TV and on billboards, sometimes their marketing has pushed the boat out a little too far.As iconic as whisky and as famous as haggis, Scotland's other national drink, Irn-Bru, is widely enjoyed not just in the land of its birth but also across the globe. The name for the drink was originally supposed to be Iron Brew, but proposed branding laws forced Barr's, in July 1946, to alter the name with the stipulation that brand names should be ‘literally true’, as the soft drink is not actually brewed.