Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

£9.9
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Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

RRP: £99
Price: £9.9
£9.9 FREE Shipping

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Many of the UK’s leading convenience operators, plus a number of up-and-coming stores that have benefited from significant investment, are in the running for the awards, which recognise both all-round excellence and outstanding achievement in key categories and disciplines in the convenience marketplace. The ad features a straw systematically destroying nature, including a moment where it literally strangles a tree. The ad is thirty seconds of a celebrity telling the audience to “just do you” and if “doing you” includes drinking a diet coke then… “that’s ok.” An extension of the Robinsons squash brand, the drink is available in Raspberry & Apple, Orange & Lime and Apple & Kiwi flavours and contains real fruit and no artificial colours. Britvic launched the variant to appeal to “health-conscious consumers looking for more interesting and lower sugar fruit drink options”.

Robinsons seeks sales boost with Refresh’d campaign Robinsons seeks sales boost with Refresh’d campaign

The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream.If you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate. Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups. The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.” Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”.

Worst Brand Failures of 2018 | VisualFizz Worst Brand Failures of 2018 | VisualFizz

Each winner will receive 1x #SoberNotSorry hamper containing a range of Britvic soft drinks. No cash equivalent. The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country. The lesson: Now, we’re not saying that the marketers at Robinsons support the use of notoriously eco-unfriendly straws, but they should have realized that consumers are just as sensitive to environmental issues as they are racial issues. Vodafone Martin Freeman Branding #Fail Case in point: Subway’s new ad campaign is encouraging consumers to drop the McDonalds burger for a supposedly healthier subway sandwich.

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To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range. The competition will be open until 00.01 on 18.01.19. Entries received after this date will not be considered. Diet coke was going for a carefree vibe that empowers consumers to be themselves, but it just came off as derogatory and lazy, and even made some consumers doubt their commitment to the brand.

Convenience Retail Awards 2018 shortlist released Convenience Retail Awards 2018 shortlist released

If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that. Please note that delivery time is outside Trinity Mirror's control. Although we shall make reasonable endeavours, delivery may take longer than 28 days. Subject to availability of prizes. The ad depicts a space-walking astronaut being guided to the safety of a space station by the calming voice of Martin Freeman, only to have the space station blink away revealing the ad to be a video game in which Freeman and the astronaut are merely gamers. The TV campaign consists of 30- and 20-second ads which feature a drinking straw bouncing around the countryside on a search for the ultimate in fruity refreshment. The ads are supported by outdoor advertising. Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.”The ad then states “Vodafone guarantees your home broadband speeds or money off until it’s fixed”. On its own, the ad seems to be a simple attempt to guarantee broadband speeds and offer a deal to the consumer. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers. Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment.



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