Hydrogen peroxide (a bleaching agent) is commonly used in whitening toothpastes, but it's a bit of a red herring as the legal limit for over-the-counter toothpastes is too low to actually affect the colour of your teeth. There is good evidence that this toothpaste will help with sensitivity compared to a basic fluoride toothpaste without added ingredients. Colgate told us its studies on Elixir White are confidential so it was unable to provide us with any specific evidence to show it's better than other whitening toothpastes.

Our Toothpaste - Colgate

Our research found that, while claims were generally supported, the overall benefits of expensive formulations may only be marginal. We asked a panel of dental experts to examine the evidence behind claims on six premium toothpastes and give their verdict on when it's worth spending more. Colgate said evidence for this formulation was also commercially sensitive, but there is evidence that the zinc oxide and zinc citrate combination used has antibacterial properties, which our experts said should give this product advantages in reducing gum inflammation vs basic fluoride toothpastes.

Zendium gave us evidence from clinical studies that support the combination of antibacterial enzymes in this toothpaste (amyloglucosidase, lysozyme, glucose oxidase, lactoperoxidase and lactoferrin) for plaque control and to reduce gum inflammation and bleeding. Boosts good bacteria and reduces bad bacteria to help fight the causes of cavities and gum problems

Colgate ® Total Advanced Gum Care + Sensitive Toothpaste Colgate ® Total Advanced Gum Care + Sensitive Toothpaste

Arginine, stannous fluoride, potassium nitrate, and Sensodyne's Novamin all have proven sensitivity-reduction properties. Where to buy cheap toothpaste Protect sensitive areas of your teeth and help to prevent gum problems, while taking great care of your whole mouth when you brush with Colgate Total Advanced Gum Care & Sensitive Toothpaste. Our sensitive toothpaste provides superior 24 hour bacterial defence for your whole mouth*. It also fights plaque bacteria 3x more effectively than regular fluoride toothpaste** and offers you 8 brilliant benefits. Colgate Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. The results of these clinical studies show how Colgate Total offers superior plaque control when you brush with it 2 twice a day. Reusable eco period products - we run through the options, potential savings and insights from users, plus see how M&S vs Primark period pants compare The evidence Oral-B provided shows this toothpaste includes proven ingredients for relieving sensitivity and reducing gum inflammation (stannous fluoride, stannous chloride and sodium citrate), plus stain removal (sodium lauryl sulfate and cocamidopropyl betaine).If you don't have any particular dental issues, a standard fluoride toothpaste will do the job just fine. Whitening Zendium's marketing based on oral bacteria and enzymes instead of minerals is unique, but again, while it will be better than conventional toothpastes at reducing gingivitis, cavity protection should be similar. Soothes gums’ may be a red herring, as gum inflammation is not usually painful unless it’s severe, in which case you’d need more treatment than this product. Our experts said there would be benefit to using this over a basic fluoride toothpaste for mild to moderate gum inflammation, but that it's probably not so different to standard fluoride toothpaste for cavity protection.

Colgate Gum Invigorate Revitalise Toothpaste 75 ml

Stain removal should be reasonable with this toothpaste (better than regular fluoride toothpaste), thanks to abrasives such as silica, and surfactants (foaming agents) including sodium lauryl sulfate and cocamidopropyl betaine, plus the addition of phosphates for tartar reduction. It doesn’t contain SLS (sodium lauryth sulfate , a surfactant), which Zendium claims makes it more suitable for ‘vulnerable’ mouths. Evidence for this is mixed; SLS may irritate some, but is mostly well tolerated. But, you can find the same or similarly effective stain-removal ingredients in cheaper products too. But there are also plenty of marketing claims, such as ‘strengthens enamel’ and ‘prevents decay’, that are redundant because all fluoride toothpastes, regardless of price, will do these things.Glucose oxidase and zinc are antibacterial agents that help with mild to moderate gum disease, stannous fluoride and stannous chloride can reduce toxins that cause inflammation. There isn’t enough clinical evidence to support cannabidiol, aloe vera, or vitamin E for gum health, and as with Colgate's gum toothpaste, ‘invigorate gums’ is not a scientifically meaningful phrase. Sensodyne’s proprietary active ingredient 'Novamin' (calcium sodium phosphosilicate) forms a crystal layer on the surface of the dentine (hard tissue under the enamel that is the bulk of the tooth) and within dentine tubules - this effect is supported in clinical studies. Based on the evidence given by LA Pacific, stain removal using this toothpaste would be better than basic fluoride toothpaste, but the claim it can ‘brighten’ teeth with ‘natural bleach’ might be overstating things.

Colgate Mouthwash Colgate Mouthwash

Hydrated silica and calcium carbonate are mild abrasives that work to remove surface stains on teeth, while pyrophosphates can reduce calculus and tartar formation. Oral-B said a carboxamide based coolant in the paste creates a cooling sensation (to soothe and comfort, presumably) - though it didn't say which ingredient this is.Toothpaste alone isn't a magic solution though. Proper brushing technique and interdental cleaning are also vitally important for good gum health. Sensitivity Eugenol and ginseng root extract may have antibacterial properties that help reduce gum swelling or bleeding, but we didn’t see robust evidence about their concentration or action in this specific toothpaste.