If you’re not one for skyscraper heels, then some fabulous flats are what you need. Flats are perfect for everyday wear and are super versatile! Need a bit of extra support? Try an enclosed shoe boot, t-bar or strap style which will keep your foot nice and secure. Each season Dan creates over 300 different Irregular unique styles, and is constantly jotting down ideas and sketches as an unstoppable creative process, and must be now getting to over 10,000 styles created since the companies birth. We have a huge range of flat styles, something for every occasion. From lovely lace-up brogues to cute little embroidered ballet pumps and sassy, pointy numbers!

Trainers come in many different styles, high tops, plimsolls, slip on's, lace ups and flatforms all of which are available in Irregular Choice stores!Remember don't assume that ‘flat’ equals ‘comfortable’, it’s not always the case. Depending on your foot shape, you may find particular types of flats aren't suited to you for example, points aren't for everyone and a short heel may suit your foot better. All designing is still done by Dan Sullivan himself to ensure that the styles remain fresh, unique to the vision Dan has of the brand. Which is what makes Irregular Choice designs completely truthful to its name. His aim was to create an exceptional offering of fashion shoes with the emphasis on fun, funky Irregular designs. WARNING These shoes are not for the feint hearted. But there are cheats to help you raise up without discomfort. Pad the balls of your feet with an IC Insole this extra cushioning will keep your feet happier for longer. Choose a heel with a platform. Shoes with a platform have extra height but more of a gradual slope compared to their non-platform counterparts. We recommend Flaming June. As well as looking stunning, a heel is all about making your legs look longer, improving your posture and increasing your confidence.

EU Countries - Customs duties are currently covered by Atom Retro (Subject to T&Cs, limited time offer) We'd recommend trying a wedge for the beach or garden parties as a wedge heel won't sink into the ground like a thin heel sometimes does. Wedge heels are easier to walk in, comfortable to wear and a great alternative to a stiletto style heel. They come in a range of different designs from open toe to strappy and closed toe.

Sneaker styles are for all day, every day wear when you're active and on the go. But comfy and casual doesn't need to be boring! At Irregular Choice we make sure that is never the case. Whist most of us keep high heels for a special occasion, there are the awe inspiring group of you out there who strut your stuff in heels all day, every day and we bow down to you! With parents as designers of creative shoes in the 70’s & 80’s Dan had a taste for footwear at an early age. Those experiences inspired him to create Irregular Choice. He knew that customers wanted something different and fun but at affordable prices. The formula has worked and people all over the world have fallen in love with Irregular Choice. With a heel measuring just 4 cm (1.5 inches) you can be sure these shoes will carry you through from day to night. Like flats, these cuties are super versatile. They look great with dresses and skirts when you want a more styled look, or they're great for adding a bit of a lift to a pair of jeans or trousers.