It’s important to us that everyone can use our whitening treatments and aftercare products, even those with sensitive teeth. As such, none of our formulations contain carbamide peroxide. And in keeping with UK law, they are also low hydrogen peroxide.

DIRECTIONS: 1) Brush teeth and floss. 2) Twist pen to dispense gel. 3) Smile wide to keep lips away from teeth. 4) Dry teeth, the drier teeth are, the better results. Our teeth whitening strips are developed by a world renowned Dentist famous for inventing Colgate Total and Philips Zoom. This next generation formula offers professional teeth whitening to remove surface stains in just 30 minutes of whitening treatments, over the course of 14 days.For optimum results, use alongside our other products including the teeth whitening pen for on-the-go maintenance, or our whitening strips for an alternative treatment course. Whitening Gel: Dispense 0.5 ml of Whitening Gel onto inside front section of upper arch of tray. Repeat procedure for lower arch of tray. With the help of a mirror, align straight edge of strip to gum line. Gently exert pressure and adjust strip with finger to enable better adherence to tooth surface. Repeat using second strip. Sold to over 1 million customers, our products have been formulated by world renowned Dentist Dr Martin Giniger and are clinically proven to whiten teeth by up to 8 shades in just 10 days, giving you professional results at prices you can afford – all from the comfort of your own home. We recommend using our toothpaste as part of your usual oral care regime, both during and after your 10-day whitening course to enhance and maintain whitening results.

Maintain whitening results with the vitamin enriched Vita-White whitening toothpaste which has been formulated with Vitamins A, B and C to nourish gums, remove plaque and boost collagen production. This way you can still enjoy a glass of red wine without worrying about the staining effects to your teeth. Top it all off by getting glossed with the Tooth Gloss to add shine, definition and brightness to the surface of each tooth, enhancing whitening results and freshening breath with a revitalising minty flavour. Our formulations have been developed by the global leading Dentist Dr Martin Giniger to ensure oral health benefits and zero sensitivity. The formula has been designed to show optimal results in as little as 1 teeth whitening treatment. We put this to the test in a third-party dentist-led clinical trial, where all participants achieved an instant whitening effect in just 1 treatment.You can use our Vita-White toothpaste in place of your regular toothpaste, however, it doesn’t contain fluoride which helps to prevent tooth decay. The Vita-White toothpaste contains everything you need to protect against all of the most common dental issues, along with whitening your teeth. If you’ve never tried home teeth whitening before, you may be wondering how and if teeth whitening kits work? Our results speak for themselves. We’ve delivered over 250K tooth whitening treatments – with customers experiencing up to 8 shades of whiter teeth! Our dentist-approved formulations deliver stain removal and professional teeth whitening results at a fraction of the cost. Simply browse our range of treatments to find the best one for your needs and have it delivered to your doorstep so you can administer the treatment in the comfort of your own home. INGREDIENTS: Propylene Glycol, Kosher Glycerine, Carbamide Peroxide, Carbomer,, Triethanolamine, Potassium Nitrate