In Kenya, where Always sells sanitary pads (blue and pink variant) and pantyliners, this program has helped thousands of schoolgoing teenage girls learn about period and menstrual hygiene. The "Like a Girl" campaign, which was released worldwide with more focus on US and African markets, from Leo Burnett won the 2015 Emmy Award for outstanding commercial. Windeze Gel Caps provide symptomatic relief of flatulence, wind pains, bloating, abdominal distension and other symptoms associated with gastrointestinal gas. These two were in addition to the existing portfolio of Always sanitary pads that the brand has in Kenya and South Africa.

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The campaign highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition. Always Classic Maxi Pads with Wings give you clean feel protection, and have three action zones to prevent leaks. Certain items cannot be delivered through this service and therefore this service not be visible in the checkout.

The school program run by Whisper (in India) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo. Following this, the Always Kenya brand team hosted a series of meetings with consumers to better understand the needs of Kenyan women. Okore highlighted the need for gentler skin products (sanitary pads, pantyliners, tampons) to be made available in African markets. In June 2020, Always launched a bold new campaign against the backdrop of the global pandemic and national lockdowns. The 'Always Keeping Girls in School' program undertaken by Always Africa is an ongoing attempt by the brand to raise awareness about menstruation and period poverty in the region.

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Always Kenya also routinely distributes sanitary pads and other menstrual products to schoolgirls to motivate them to use hygienic sanitary napkins instead of cloth and tissue papers. This campaign primarily ran in African countries like Kenya to raise awareness about period poverty and menstrual health. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported. Always has been running its 'Keeping Girls in School Program' in South Africa, Kenya, Uganda, and India for many years. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa.The campaign's message - “You spoke, we listened, we improved” acknowledged the positive role that dialogue plays in product innovation. In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea. Running, throwing, or fighting like a girl are seen by adults as equivalent to weak, but by young girls as strong. uk/Toiletries/Menstrual-Care/Sanitary-Towels-%26-Pads/Always-Maxi-Classic-Night-Pads-8s/p/770477" on this server.

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Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. This program was also shared in Kenya and other African nations via Always Africa's official social platforms.These individually wrapped pads feature exclusive RapidDry and OdourLock protection to lock away wetness in seconds and instantly neutralise odours to keep you dry all day long, so you can walk, laugh, and sneeze in confidence.