A dedication to all the hours spent lying in bed/sitting on the toilet swiping until thumb cramp sets in, this book will make you laugh, then cry, then delete your dating app profile, then (obviously) re-download it again. You've possibly had the experience of looking back at a former crush many months or years later and wondering why you were attracted to them. This network is so ancient even worms and flies, which evolved about two billion years ago, have a similar reward highway in their primitive systems.

Others may feel distraught upon discovering they don't feel the same rush that they once did, leading some people to end a relationship prematurely because they perceive this as a negative thing. As it turns out, love is all about the brain – which, in turn, makes the rest of your body go haywire. The evolutionary basis for this stems from our need to reproduce, a need shared among all living things. In fact, I may be one of the worst people to be giving advice on this, but the whole thing is meant to be taken with a pinch of salt,” she laughs. It also makes it pretty clear why having separate areas for attachment, lust, and attraction is important: we are attached to our immediate family, but those other emotions have no business there (and let’s just say people who have muddled this up don’t have the best track record).Honing in on the digital language of DM dropping, Iona focused the first three chapters on “Communication Analysis” including one on emojis and one on the different abbreviations used as laughter.

After spending years running a meme account dedicated to airing examples of men doing profoundly bad flirting, most people would give up and embrace a life of quiet celibacy. The early stages of feeling or exploring an attraction to someone can trigger the release of dopamine, a feel-good chemical that many people associate with defining love, romantic attraction, and/or sexual attraction. It's definitely a book of it's time (2021/2022) and I feel like the "analysis" will be obsolete in a decade or less since language and technology changes so fast now.It revs up production of dopamine, flooding your brain with enhanced feelings of bliss, euphoria and desire. A sense of novelty can be a predominant factor in reviving some of the excitement in a relationship.