All of the above holds true in every picture mode setting bar Eco. As far as the RU7020 is concerned, Eco is shorthand for “the ruination of your HDR picture quality”. The Samsung is terribly uncertain of itself with this mode engaged, hunting between HDR brightness levels anxiously and restlessly. Our advise is that you leave it well alone. Give it some native 4K content and the news gets better. The jaw-dropping food-porn of Netflix’s Chef’s Table enjoys a wide-ranging colour palette of vibrant accuracy, and the levels of detail go through the roof. Flat and thin’ might be good news in a pizza base but it makes for an uncomfortable listening experience. Other TVs to consider

As for the apps themselves, anyone buying this TV can feel confident they have almost everything on offer. Samsung’s Tizen OS is the best in the business, and you’ll find Now TV, BT Sports, BT TV, Apple TV, all the catch-up services, Deezer, Tidal and Spotify as well as the video services mentioned above. On top of that, Tizen also happens to be one of the most usable and intuitive TV UIs around. Young or old, technophile or phobe, you’re in good hands. Low price” shouldn’t automatically equate to “miserable specification”, and it definitely doesn’t here. HDR content looks excellent on this TV thanks to the near-infinite contrast of its OLED panel, and its color gamut displays a wide range of colors, so content looks vibrant. Its nearly instantaneous response time makes it great for gaming, resulting in crystal-clear motion with no distracting blur or ghosting behind fast-moving objects. It supports HDMI 2.1 bandwidth on all four of its HDMI ports, allowing for 4k @ 120Hz gaming, and it also supports all Variable Refresh Rate (VRR) technologies, meaning you can take full advantage of the PS5, Xbox Series X|S, or a PC with a recent graphics card. In the simplest terms, you should buy the UE43RU7020 because it’s a small, affordable 4K HDR TV masquerading as a larger, more expensive one. Think long and hard about how you’re going to route the TV’s sound, be aware that the Eco picture mode is much more trouble than it’s worth, and you really can’t go far wrong.

The numerous skin tones and textures in evidence during the BBC’s Question Time are all dealt with skilfully; there’s plenty of detail revealed, good colour consistency and very acceptable contrasts. It’s a similar story where the more testing The NFL Show is concerned. The best 42-inch TV we've tested is the LG OLED42C3PUA. It's a fantastic TV that looks amazing in a dark room but is also capable enough in a brighter environment. It delivers superb picture quality thanks to its near-infinite contrast ratio and has an excellent selection of additional features. Its built-in LG webOS interface has a massive selection of streaming apps, making it a great choice for a dorm or other small space. It's also great for watching movies with good image processing features, like Dolby Vision and DTS advanced video and audio format support. Anyway, all anyone wants from their new TV is optimal picture quality (when it’s switched on) and unobtrusiveness (when it isn’t) – and, certainly, as far as “unobtrusive” goes the UE43RU7020 is as good as any pricier alternative. Samsung UE43RU7020 features – Very decent features for its size and price It’s worth pointing out, here and now, that gamers will love this TV’s 10ms response time. Input lag just isn’t an issue, and that in itself might be enough to sell it to console enthusiasts.

On the other hand, – and it’s a big hand, the sort of hand that’s admired in goalkeepers – the brilliant OS is navigated using a remote control of such unyielding unpleasantness that it virtually takes your breath away. The remote handset is small, feels cheap, and features way too many buttons – the majority of which are too small to be operated with any confidence. The facial features of our protagonists don’t have quite the same nuanced lighting, and they appear a little flatter and less 3D on the RU7020 as a result. It’s not a bad performance for a TV at this price, but it indicates what you get at the next step up. Note that the Q60C is basically the same as its predecessor, the Samsung Q60/Q60B QLED, so get the cheapest one when shopping. The RU7020’s 3840 x 2160 resolution is governed by Samsung’s UHD processor and, in general, it does a pretty decent job of employing all those pixels when the source material is of a lower resolution. On paper, it’s the Samsung’s unremarkable size and price that’s the most remarkable thing about it. 4K HDR TVs such as this are few and far between – so does the 7020 do enough to make you wonder if it’s worth spending more?

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If you’ve been hunting for a fairly affordable 43-inch 4K TV, you know you’re not exactly spoiled for choice – and if you want one from a brand with a bit of recent profile and traction, your selection is narrowed down even further. Conversations can be unclear and details feel more formless. The battle scene above loses a sense of immediacy and dynamism, so we settle for sacrificing the big hits with Optimised. Verdict