Budweiser Zero 0% Alcohol Free Lager Beer Can, 24 x 330 ml

Product Information

Soccer fans will still be able to purchase Bud Zero, an alcohol-free lager that Anheuser-Busch says tastes similar to its best-selling alcoholic beverage.

One serving has 0 grams of sugar, targeting health-conscious drinkers that crave the taste of beer and don’t want to deal with a hangover. Budweiser Zero is an alcohol-free brew with only 50 calories and zero grams of sugar and is made for those who want to cut back on alcohol without missing out on the full flavor and refreshment of Budweiser. Well, the good news is that you won’t be putting on any pounds when drinking this beer as it’s low in calories. However after a few drinks and your taste buds adapt, Budweiser Zero genuinely tastes like you're having a normal no frills lager. It’s crisp and clean, but there is a lot more maltiness and as mentioned above, a slight rice after-taste from the rice used in the brewing process.Budweiser Zero will build on our portfolio of low- and mid-strength beers, giving consumers more options. Known as "The King of Beers," Budweiser was first introduced by Adolphus Busch in 1876 and it's still brewed with the same high standards today and stands as an icon of core American values like optimism and celebration. While Budweiser Zero has some merits even for a big brewer mass-produced n/a beer, it's not without its drawbacks. Budweiser Brewing Group has said 20% of its global volumes would come from low and non-alcoholic drinks by 2025. However, beer’s affordability, brand familiarity and product innovations, including low- and non-alcoholic beer, has grabbed people’s attention once again.

We’re trying to help redefine pre-existing expectations and associations with non-alcoholic options. This means that you can enjoy the familiar flavors of Budweiser, whether you're the designated driver or enjoy a lifestyle that includes non-alcoholic beer.Anheuser-Busch InBev is using the recognizable Budweiser brand to launch Budweiser Zero, an alcohol-free lager that tastes similar to the best-selling alcoholic beverage. One of the standout features of Budweiser Zero, despite being subpar, is its ability to capture the essence of Budweiser's classic Pilsner taste. AB InBev used the strategy or the launch of Bud Light Seltzer, which quickly rocketed to one of the US’ top-selling seltzer brands partly because its association with the name. I recently had a chance to find out more about the brand—and how it is competing on the market—by talking with one of the company’s executives, the New York-based Monica Rustgi, vice president of marketing for Budweiser.