Finally, Pureology believes in ultra-transparency or the ‘purity’ of communication. And so it regularly gives customers and other professionals insider access into how their Vegan formulas are made. Discover the Best Pureology Hair Care Products in Ireland & UK Born in California in 2001, Pureologyis a brand uniquely dedicated to colour-treated hair,the hair type most prone to damage, dullness and breakage. Pureology is also a pioneering brand in the ‘no nasties’ movement,as it is one of the first to develop haircare products with 100% vegan formulas,made with sustainably-sourced natural plant extracts and without animal products or by-products. For example, Pureology’sworld-famousZero SulfateShampoos use a blend of corn, coconut and sugar to gently cleanse without stripping away colour. Discover the awesome regenerative power of Pureology. Established in 2001, Pureology had a simple ethos behind its mission: to create salon-quality, high-performing hair care products made from sustainable, healthy, and vegan-friendly ingredients. Pureology was one of the first hair care ranges to remove the use of sulfates, parabens and unnecessary chemicals from their products. While organic and natural hair products are now part of the mainstream, Pureology have been perfecting their formulas for years! Take a look at some more of the main reasons why every Pureology product is so good for hair… Keep it colourful with Pureology for longer lasting hair colour

Pureology exclusive AntiFade Complex® contains antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. That’s why we can guarantee your colour will last longer with Pureology. 100% vegan New in at Salons Direct, the Pureology range has gained a huge following in the professional hair care industry for it’s ‘no-nasties’ formula that keeps coloured hair looking its best for as long as possible. Coloured hair needs extra care! Whether you're a blonde, redhead or covering grey hair, you need Pureology to achieve maximum vitality. Try salon-quality products such as the Best Blonde Shampoo , Smooth Protection Conditioner or the Pureology Color Fanatic Top Coat Tone Purple for best results.

Yes, you can use Pureology Hydrate shampoo and conditioner daily. Its formula is gentle on the scalp and strands thanks to clean ingredients free from sulphates, parabens and mineral oils. Combining sustainability with practicality, Pureology hydrate shampoo, like the rest of the Pureology collection, has a richly concentrated formula that massages into extra-creamy lathers. This helps to cut down on waste, while still delivering phenomenal results. As Pureology themselves would say, ‘salon-quality haircare shouldn’t cost the Earth’. With Pureology haircare products you get highly concentrated formulas,so you only need to use a tiny amount. You also get the added bonus of signature aromatherapy blendsthat will surround and soothe the senses as you clean and protect your hair! And with that comes especially, their range of Pureology hydrating shampoo and conditioners. All of Pureology’s shampoo, treatment masks and conditioners were formulated to keep hair bright, full of life, and vibrant in colour.

The Pureology Strength Cure shampoo and conditioner is one of the most popular products in the range, helping to fortify damaged hair with keravis protein, while maintaining beautiful colour thanks to the antifade formula. Be carried away by the sweet fragrance of raspberry and peach while hair is softened for a smooth finish. Shop NowPureology has the best products for coloured hair . Specially formulated to nourish each strand and enhance colour vibrancy, Pureology shampoo and conditioner will keep your hair looking brighter for longer. Choose the Pureology Cure Blonde Gift Set for everything you need to balance blonde tones. Pureology is a pioneer of Vegan colour care — one of the first-ever brands to make sure its products were sulfate-free. Recently, Pureology has refined its products to concentrate more on the principles that mean the most to the company: texture, smoothing, toning, hold, strength and hydration. Pureology’s no nasty formulas are created using a blend of corn, coconut and sugar to gently cleanse without stripping colour. Formulated with a rich lather, hair stays soft and bright without any harsh ingredients that can strip the hair of its colour. Antifade complex