Furthermore, removal was a breeze with this mascara. Some waterproof formulas tend to be stubborn when it comes to taking them off; however, this wasn’t an issue with the I Love Extreme Mascara Essence DM. A gentle cleanser or makeup remover easily dissolved the product, leaving no residue behind and saving me precious time during my nighttime skincare routine. These three letters stand for Poly Vinyl Pyrollidone, a big molecule created from repeated units of Vinyl Pyrrolidone, aka VP. Its main thing is being an importantfilm former. It was the first synthetic polymer introduced as a hair fixative in the 1950s instead of insect-derivedShellac. A fatty acid that can be found naturally in the skin. It can make the skin feel nice and smooth in moisturizers (emollient) or it can act as a foam building cleansing agent in cleansers. BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin. It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.

A fatty acid that can be found naturally in the skin. In fact, it's the most common saturated fatty acidfound in animals and plants. The I Love Extreme Mascara Essence DM has gained quite a cult following for good reason. Beauty influencers and makeup artists all over the world have praised its ability to create dramatic lashes without any fuss. It has even become a staple in many professional kits due to its reliability and incredible results. It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products. Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. A helper ingredient that helps to makethe products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.Whether you’re going for a natural everyday look or seeking an intense glam effect, this mascara has got you covered. With just a few coats, your lashes will be transformed into lush, voluminous works of art that are sure to grab attention wherever you go. In today’s beauty world, mascara has become a staple in every makeup lover’s collection. The search for the perfect mascara can often be daunting, with countless brands and formulas claiming to give you longer, fuller lashes. However, there is one mascara that stands out from the rest – the I Love Extreme Mascara Essence DM.

What sets the I Love Extreme Mascara Essence DM apart from other mascaras is its long-lasting formula. Throughout an entire day of wear, this mascara remained intact without any flaking or smearing under my eyes. Even during intense workouts or rainy days, my lashes stayed lifted and curled thanks to its waterproof properties.It’s pretty much the current IT- preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.