Eleftheriou-Smith, Loulla-Mae (20 September 2011). "Irn-Bru launches 'fiery' limited edition drink". Marketing Magazine. Archived from the original on 26 November 2011 . Retrieved 14 November 2012. Glen Scotia Icons of Campbeltown Release No.1: The Mermaid - 12 Year Old Unpeated Paolo Cortado Sherry Cask Finish Single Malt Scotch Whisky In Australia, Irn-Bru was manufactured and distributed under licence by Occasio Australia until 2009. It was available in 500 ml and 1.25-litre in both standard and diet. The drink enjoyed growing success in the country, with its first advertising campaign launched in Queensland in September 2007. It was initially available in major chains such as Coles and Woolworths, Caltex service stations and in many independent grocers and convenience stores. It was then delisted at Coles Supermarkets. Because of manufacturing and bottling issues, Occasio ceased local production in late 2009. It is now imported direct from the UK and distributed by British Provender, [63] and can again be found in the international sections of major supermarket chains and some convenience stores.

IRN-BRU 1901 Soft Drink 750ml Glass Bottle | Bottled Drinks

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( November 2021) ( Learn how and when to remove this template message) Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. [2] The brand also has its own tartan. [3] It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola. [3] Overview [ edit ] Irn-Bru Sugar Free Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [39] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [40] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [41] Are Irn-Bru supermarket budget-friendly dupes just as good as the real thing? giant". Aberdeen Press and Journal. 9 July 2022 . Retrieved 22 March 2023.Irn-Bru was the only soft drink on sale at the 2021 United Nations Climate Change Conference (COP26) in Glasgow, Scotland, due to a sponsorship arrangement. Member of the US House of Representatives Alexandria Ocasio-Cortez tried Irn-Bru at COP26 and said she loved it, and that it tasted just like the Latino soda Kola Champagne. The response from others at the conference ranged from strong dislike to strong like. [35] The volume of editorial and opinion publicity the drink gained on social and print media was described as "the summit's surprise", coverage worth millions. However, AG Barr's share price remained relatively flat at the time. [36] Production [ edit ] They were believed to be sponsoring the Norwegian First Division club Mjøndalen IF in 2009. This later turned out to be fraud carried out by a third-party company, and Mjøndalen IF never received any sponsorship from Irn-Bru, even though the team played the 2009 season with Irn-Bru logo on their shirts. [67] Russia [ edit ] Irn-Bru and Diet Irn-Bru have been formulated since 2002 by A.G. Barr to meet the regulations for food colouring of the Food & Drug Administration (FDA). Ponceau 4R, used in the UK formulation, is prohibited by the FDA. [71] Barr uses alternative food and drink colourants manufactured by a US company approved by the FDA. The product labelling also meets US labelling standards on nutritional information and bar code. Compliant Irn-Bru is solely imported by Great Scot International in Charlotte, North Carolina, which supplies distributors and retailers throughout the USA.

IRN-BRU - AG Barr

Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. IRN-BRU launches a long line of Fannies for fans as personalised bottles go on sale". The Drum. Archived from the original on 9 January 2015 . Retrieved 20 November 2019. BRU fans hoping for a taste of luxury, simply need to scan a QR code or visit the link here to get in touch with the ginger butler. saw the introduction of Low Calorie Irn-Bru: this was re-launched in 1991 as Diet Irn-Bru and again in 2011 as Irn-Bru Sugar Free. The Irn-Bru 32 energy drink variant was launched in 2006.Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018. Irn-Bru set to launch brand new high-caffeine energy drink this summer". The Scotsman. Archived from the original on 16 May 2019 . Retrieved 16 May 2019. In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [34]

Irn-Bru 1901 Cans - Dunns Food and Drinks Irn-Bru 1901 Cans - Dunns Food and Drinks

Store in a cool, dry place away from direct sunlight. Serve cool once opened, keep refrigerated and consume within 3 days. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.84, 121. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) Flanagan, Martin. "AG Barr-Britvic merger could see 500 jobs axed – Management". The Scotsman. Archived from the original on 16 November 2012 . Retrieved 14 November 2012. Isle of Raasay Hebridean Single Malt Scotch Whisky Special Release - Celebrating winning Scottish Whisky Distillery of the Year (2022)The UK version of the drink (with caffeine) is commonly imported by speciality retailers, particularly in areas with large Scottish populations. [65] Denmark [ edit ] On 4 March 2022, due to the ongoing 2022 Russian invasion of Ukraine, AG Barr cut ties with the Russian market. [70] Spain [ edit ]

IRN-BRU 1901 Can (Pack of 12) Taste The First Ever IRN-BRU IRN-BRU 1901 Can (Pack of 12) Taste The First Ever IRN-BRU

Food and Nutrition | Caffeine and Carbonated Soft Drinks". Health Canada. 27 July 2010. Archived from the original on 28 January 2012. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.148, 197, 201. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) ml bottle of Irn-Bru 2 litre bottle of Diet Irn-Bru 500 ml can (formerly limited edition summer can) Fever Tree Sparkling Raspberry Lemonade with a hint of Mediterranean Rose - Low in Calories Soft Drink Irn-Bru has been distributed in Spain since the early 1980s servicing primarily the large British communities residing in Spain. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. Outside of the United Kingdom, Spain is among the top 10 Irn-Bru markets.

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Barr, Robin R; Jephcott, Mark M (1 January 2001). Robert Barr 1875 to 2001. Macclesfield: AG Barr plc. ASIN B0012T6H4G. The Irn Bru 1901 drink comes in 750ml glass bottles and contains 11g of sugar, no caffeine and Irn Bru's secret flavouring. a b " 'Yassssss, empty the shelves!': Irn-Bru fans react to return of original recipe". Scotsman Food and Drink. 23 October 2019 . Retrieved 15 October 2021.