I can't tell you how many times I've told potential students to my Advertising course at Edinburgh Napier to get this book. To those who defend the campaign based on sales, I ask, would you also spit on the table to get my attention?

While the ad itself was creative because it showed the ad in the process of being put on a billboard, with a ladder and a bucket leaning against it, implying that the worker putting the ad up left to go get a KitKat. Simply put: it treats creativity as a servant to strategy and a result of a process, rather than inspiration.Recently, I got together with four of my advertising friends who are also authors of well-respected books on advertising. As Sullivan and Bosches explain, it’s important to “talk like a person not a corporation” and “involve users and let people cocreate”. I don't know why, but there is a strange and elusive feeling of something missing when on the one hand David Ogilvy and on the other hand Jack Trout. I know this is a classic, but it did get pretty repetitive (like a lot of this type of non-fiction). Although again, do not hope that you can learn from it how to make scientific advertising on Hopkins, i.

will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.This book may not be the be-all-and-end-all of ad writing books, but it sure is an excellent springboard. So, the title is a bit of a stab at the commercial and character by essentially saying “read this” it’s going to make better ads than you made, which introduces the whole concept of their book, making good ads. And its ambiguity lies in the fact that the author focuses on social media, rather than classical advertising on TV, in magazines, newspapers, etc.

Sullivan states that really studying the product, writing ideas down, thinking outside the box, will eventually lead to a flow of ideas. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design. That’s how the author describes his memoir Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. I can undoubtedly say this was the best book on creative advertising I've ever read and it could easily be a 5 stars if it wasn't for some minor flaws.The type of ads being used need to be taken into account, because each needs to be executed differently, but digital ads are especially unique.

If you're a creative in a related field, like me (in graphic design), reading this book will give you all sorts of resources and ideas to make your own work better. With their first main argument that advertising is hated by most people but it can be overcome is valid because it’s true that most people do hate advertising. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.Starting from the 1950s and working their way up to the present technical age, Sullivan and Boches impart important lessons of the advertising world.